Running pleasantly
In days when we all run to a safe place, there are those who run because they love it. The Japanese brand ASICS launches the ASICS GEL NIMBUS 28, the new generation of one of the brand’s iconic and beloved running shoes.
Gel-Nimbus 28 is the 28th model in the Nimbus series first launched in 1999. The shoes are 20–25 grams lighter than the previous model. The shoe structure provides improved stability and a smooth running sensation like running on a cloud. The high soles protect from shocks. The upper is made of engineered knitted material, breathable and lightweight, for a comfortable fit that wraps the foot. The shoes are especially suitable for runners looking for maximum comfort, high protection, and indulgent cushioning over time. The Gel Nimbus model has been considered for years one of the most comfortable of ASICS. Over the years, the series has gained popularity among sports enthusiasts, professional runners, and high-level athletes. The new model represents a leap forward in design and performance.
ASICS’ philosophy since the brand’s founding is based on connecting body and mind, inspired by the Latin expression "a healthy mind in a healthy body."
Exciting moments
There are moments when the words thank you and appreciation feel too small. The brand K18 salutes women who fight, whether on the front lines or at home as reservist spouses, and launches a revolutionary molecular treatment given as a gift in various hair salons across the country. The treatment restores damaged, brittle, and colored hair thanks to a biomimetic peptide that penetrates deep into the hair structure, restoring softness and flexibility.
If you are addicted to hair dryers and fear heat damage, K18 also launches HeatBounce, a groundbreaking heat protection cream that reduces hair breakage by 85% during blow-drying. The secret is ResiliCore^{TM}, a patented technology inspired by resilient natural proteins known for surviving extreme conditions. The product has a creamy texture, does not weigh down the hair, and preserves natural volume. The cream penetrates to the cortex – the hair core – and provides comprehensive protection up to 232°.
Chantilly as inspiration
The Italian niche perfume brand GRITTI launches Chantilly Extrait, a new, rich, and concentrated creation from the GRITTI Venetia White Collection. The fragrance connects two iconic French symbols: Chantilly cream – a soft and indulgent vanilla whipped cream that brings a gourmand character – and Chantilly lace, delicate and luxurious craftsmanship, identified with rich and elegant floral patterns. Both carry the name of the French town Chantilly and embody European romance at its best.
Luca Gritti, the nose and creator of the brand, composed a sensual and precise fragrance: A base of clean musk provides depth, elegance, and an addictive trail, followed by the freshness of juicy summer fruits – strawberry, blackcurrant blossom, melon, apple, bergamot – and at the heart an airy echo of Chantilly cream, coconut, and soft vanilla.
The roots of the Gritti house are planted in medieval Venice with the alchemist Alvise Gritti – the first in a dynasty of aristocratic perfumers. About 500 years later, the tradition continues in Venice, giving each creation a historical, artistic, and uncompromising signature.
Rolling it
The iconic flagship Huile Prodigieuse series from the skincare brand NUXE is renewed with two products in roll-on format for face, body, and hair: Prodigieuse Roll On and Huile Prodigieuse Roll On. The fragrance – vanilla, magnolia, and orange blossom. The bonus – a complex of seven botanical oils including: Borage – against wrinkles; macadamia for protection; hazelnut for nourishment; sweet almond for softening; tsubaki for moisture and anti-aging; camellia for moisture; argan for restoration.
Both and also
If you don’t have the patience and space for a million products, the skincare brand Embryolisse launches lait crème sensitive, a multi-purpose cream for the whole family. It has a hypoallergenic, fragrance-free formula based on shea butter, aloe vera, beeswax, and minimal ingredients. Lait crème sensitive is a face moisturizer, body cream, and aftershave cream, because the skin’s needs in all three cases are similar: Moisture, soothing, and restoring the skin’s protective layer. Shaving can create micro-injuries and dryness, and the cream’s aloe vera and shea butter allow it to perform both functions. The product is fragrance-free, non-comedogenic, dermatologically tested, and under pediatric supervision.
A kiss of sun
Sometimes all you need is a scent that takes you elsewhere, especially these days. The new Citrus & Yellow Rose collection from Laline is exactly that: A combination of lively citrus freshness with the calm of rose petals, including notes of yuzu, lemon, delicate roses, and rose-musk. The collection provides a sense of cleanliness and renewal with every touch. Its Mediterranean design brings light into the home and instills calm that allows body and mind to rest. The collection includes body products (body cream, body mist, scrub, shower gel, and mousse soap), complementary accessories such as giant candles and diffusers, and gift boxes and sets.
Quiet luxury
In a fast-moving world, where a new routine controls us, our home becomes a fortress of sanity, especially these days. Vardinon’s spring-summer collection offers a philosophy of balance and calm under the motto "soft minimalism." The brand adapts the global Quiet Luxury trend to the Israeli bed, emphasizing biophilic design that blurs the boundaries between inside and outside.
The collection brings nature indoors. The season’s colors rely on a neutral and precise palette of beige and sand tones, providing a quiet canvas for refreshing seasonal colors: Clear arctic blue, grayish olive green, and cool pink. The real magic is in the small details: Intertwining leaves and delicate flowers inspired by classic textiles, with meticulous treatment, delicate embroidery, finishes, and decorative hems giving the bed the look of a work of art.
The big news is the strategic expansion of the bedding line, including 12 new models with a unisex-masculine focus. Familiar satin models have been upgraded, and at the peak of quality stands the 5 Crowns series – a premium line of combed Egyptian cotton for a "boutique hotel" experience at home. For freshness, the "white closet" offers meticulous jacquard techniques and a jersey line expanded with four new shades.
The collection includes nine summer and transitional blankets in a range of weights, from breathable percale and muslin to microfiber and satin, and matching bedding sets for a harmonious total look.
The children’s and baby department continues to provide magical moments with summer blankets and embroidered towels, featuring beloved characters from Stitch and Winnie the Pooh to Batman and Sonic, updated for especially sweet sleep.
Magic in a glass
There are moments in life that require stopping – an event, a sunset, or company. For these moments, Barkan Winery – one of the largest and leading wineries in Israel – launches Allure, a premium wine series born from the desire to make quality and luxury accessible to every home without mortgaging it, bringing a spark of luxury into life.
The lineup includes three wines: "Sauvignon Blanc" – a clear wine from the sun-drenched Beko’a vineyard in the Judean foothills, with refreshing notes of white flowers, guava, and citrus; the orange wine – a bold combination of Colombard and Muscat of Alexandria grapes with aromas of citrus peels, tea infusions, and warm spices; "Roussanne" – greenish-golden with delicate aromas of wildflowers and fresh citrus fruits, elegant and full of charm; "Viognier" – a greenish wine celebrating summer with orange fruits and white blossoms, reminiscent of an unforgettable summer evening. The Allure series proves that luxury doesn’t have to be expensive – it’s in the bottle, waiting to be opened.
Sweet tradition
The Max Brenner chain continues its tradition of contributing to the community, in collaboration with ALUT. As part of the initiative, a gift with social value can be added to holiday packages – a designed Passover Haggadah decorated by children and graduates of the association, for only NIS 20. Alongside this, the chain presents chocolate gift packages, including Ultimate Passover and Wine & Chocolate, kosher for Passover, combining a selection of the brand’s iconic chocolate products.
A compensating pizza
Sometimes pizza is simply the solution. To avoid being without it, keep frozen pizzas from Italpizza – an Italian brand producing pizzas since 1991, ranked number 1 in Italy according to Storenext 2025 Italy.
The pizzas are made from quality ingredients. The dough ferments naturally for at least 24 hours, is hand-stretched, and baked in a real wood-fired oven on stone, giving an airy texture, crispy crust, and smoky aroma.
This is a premium pizza experience with carefully selected ingredients, real mozzarella, rich tomato sauce, and authentic balance and simplicity.
The pizzas are sold in 56 countries, and Willy Food now brings them to Israel. The series includes pizza with tomato and basil, Margherita, tuna and red onion, grilled vegetables, and mini Margherita pizza.
Super tofu
The new "Super Tofu" series from Wyler Farm changes the rules – no soaking, seasoning, or preparation. Just open, combine, and eat. Ready-to-eat tofu cubes in flavors: Smoked with a roasted twist, delicate tamago inspired by Asia, and olives with a Mediterranean vibe. Works in salad, sandwiches, woks, or as a snack – no effort, just flavor.
The series is suitable for vegans, vegetarians, and anyone wanting good, accessible protein, without preservatives or additives. Just properly treated tofu, ready to eat. In Europe, this trend has long become standard and occupies a significant market share.
