TikTok adds new features to direct users to reliable information about the Holocaust

A banner will pop up when users search for Holocaust-related terms on TikTok and direct them to aboutholocaust.org, a site run by the WJC and UNESCO.

 Logo of the social network application Tik Tok on the screen of a phone. (photo credit: MARTIN BUREAU/AFP VIA GETTY IMAGES)
Logo of the social network application Tik Tok on the screen of a phone.
(photo credit: MARTIN BUREAU/AFP VIA GETTY IMAGES)

TikTok announced a raft of new features intended to reduce the spread of misinformation about the Holocaust shared on the platform and to direct users to trustworthy sources about the subject.

Beginning Thursday, a banner will pop up when users search for Holocaust-related terms and direct them to aboutholocaust.org, a website run by the World Jewish Congress and UNESCO to offer information about Holocaust history. A link to the website will also pop up for users viewing hashtags related to the Holocaust like #Holocaust and #HolocaustSurvivor.

The new features were announced on International Holocaust Remembrance Day, which is marked on the day that Auschwitz was liberated. The social media platform, which features short videos, has pledged to crack down on hate speech shared on the platform in the past and has worked with the Anti-Defamation League to develop protocols for determining hate speech.

“Hateful behavior of any kind is incompatible with our values and the inclusive environment we are building at TikTok. We condemn antisemitism in all its forms and deploy a combination of technologies and moderation teams to remove antisemitic content and accounts from our platform, including Holocaust denial or any other form of hate speech directed at the Jewish community,” the company said in an announcement.

TikTok and other social media platforms have long been criticized for allowing Holocaust denial and antisemitism to spread unchecked on their platforms. Some Jewish content creators have also complained about being banned or censored from the platform for posting videos that educate about Judaism or antisemitism by algorithms that can’t tell the difference between actual antisemitism and education meant to prevent it.

 UNESCO DIRECTOR-GENERAL Audrey Azoulay. Regarding Holocaust education, ‘we offer a framework where different partners can talk and work with each other. We speak the language of the local context.’  (credit: CHRISTELLE ALIX/UNESCO) UNESCO DIRECTOR-GENERAL Audrey Azoulay. Regarding Holocaust education, ‘we offer a framework where different partners can talk and work with each other. We speak the language of the local context.’ (credit: CHRISTELLE ALIX/UNESCO)

TikTok in particular has been criticized for allowing the spread of misinformation about the Holocaust because the platform is used predominantly by young people.