Jewish communities from New York City to the Bay Area turned Super Bowl weekend into themed Shabbat (the Jewish Sabbath) gatherings and game-day events, pairing classic kiddush menus with tailgate-style fare and a visible anti-antisemitism campaign expected to be on screen during the broadcast.
With Levi’s Stadium hosting the game, Chabad of Santa Clara published a full-day Sunday schedule that begins with “Tefillin Club” (tefillin, phylacteries worn during weekday morning prayers) and a morning minyan (quorum for prayer), followed by a kosher BBQ tailgate at 3 p.m., and a watch party for those without tickets.
The Chabad listing pitches wings, burgers, and steak “under Chabad Santa Clara kosher certification,” plus “Jewish Super Bowl swag,” beer, and music.
A separate report by Jweekly said local Chabad organizers also planned to deploy a motorized “Mitzvah Cable Car,” a cable-car replica powered by an engine, to circulate near the stadium offering tefillin and prayer support for fans arriving for kickoff.
A New York kiddush built like a sponsorship 'scoreboard'
At Congregation Ohab Zedek in the Upper West Side of Manhattan, the synagogue promoted an annual “Super Bowl Kiddush” tied to football-themed sponsorship tiers, including “First Down Sponsor” ($54), “Half Time Sponsor” ($180), “End Zone Sponsor” ($250), and “Sinai Sponsor” ($613).
For food, the synagogue’s Shabbos sponsorship menu lists familiar kiddush staples plus heavier game-day options: herring and crackers, cholent (slow-cooked Shabbat stew) with or without kishka (a stuffed meat side), kugel (a baked casserole), meatballs, assorted chicken strips, and “Franks in Blankets” (a kosher version of pigs in a blanket).
In Israel, Mike's Place - Jerusalem and its Mike's Place - Tel Aviv sibling have long sold themselves as American-style viewing hubs for major sporting events.
The bar’s menu pages highlight wings served in multiple flavors, including lemon pepper and “Mike’s Hot Wings” (buffalo-style) that come with bleu cheese dressing. Another posted menu lists a “Super Mega Burger” with two patties topped with grilled onions, mushrooms, and a sunny-side-up egg. Its drink list includes novelty shots such as a “Brain Hemorrhage” and a “Baby Guinness.”
The Blue Square campaign
A separate Jewish angle expected to be visible during the broadcast is the blue-square branding tied to Blue Square Alliance Against Hate (formerly the Foundation to Combat Antisemitism), which has pushed its “Stand Up to Jewish Hate” message through pins and on-air advertising.
The group bought a Super Bowl commercial reported to cost $15 million, built around a school “sticky note” incident where an antisemitic slur (“Dirty Jew”) is covered by a blue-square note used as a symbol of allyship. The organization also reports that they have distributed millions of blue-square pins as part of the campaign.