A march to protest Ben & Jerry's decision to stop selling ice cream in Judea and Samaria has been coordinated in New York City by the grassroots movement End Jew Hatred and is scheduled to take place this Thursday.
The march will gather at the New York Public Library and then proceed to go to a Ben & Jerry's store in Times Square.
"Ben & Jerry’s illegal boycott is the biggest act of corporate antisemitism since Airbnb," the press release on the End Jew Hatred website reads.
"Ben & Jerry’s act creates an atmosphere where Jew-hatred is legitimized, and emboldens violence against Jews. Just this past weekend, mobs demanding global violence against Jews took to the streets of Brooklyn," The website reads, referring to the "Globalize the Intifada" protest that took place in Brooklyn.
One day it’s @benandjerrys boycotting Jews in Judea, the next it’s an angry mob in Brooklyn shouting for intifada. *Boycotting Israel encourages violence against Jews.* This isn’t hyperbole, this literally just happened. Support Jewish freedom this Thursday in NYC!
— End Jew Hatred (@EndJewHatred) August 9, 2021
This comes after several different towns, including Hempstead in Long Island, formally announced that they will be cutting ties with Ben and Jerry's and their parent company Unilever due to the decision.
Florida governor Ron DeSantis has warned Unilever that the state will not invest any funds in the company unless they "reverse the decision to stop selling ice cream" to Judea and Samaria.
Gadi Zaig contributed to this report.