From now on, your cellular phone can save your life in an emergency by storing the number of a contact who can identify you, inform doctors of any sensitivity to medications and provide your medical history. Magen David Adom, the Health Ministry, the cellular phone companies and others have launched the project, which was initiated by Dr. Pinhas Halperin, head of emergency medicine at Tel Aviv Sourasky Medical Center. It is similar to cellphone identification projects in Britain and other countries. Many times, doctors complain that they encounter unconscious victims of road accidents, heart attacks or other situations or conditions, and are unable to find out the victim's medical history, name and relatives. With the new program, all you have to do is store the person responsible for your information under the identifying number 101 (or emergency) in your cellphone directory. A star (*) should be inserted after the number for quick and easy location. In an emergency, an MDA medic or doctors will look in the phone you have with you to find out whom to call. The cellular companies will inform their customers, especially the elderly, of the program and help them program the emergency number into their phones. For more information, see MDA's Web site at www.mdais.org.