The show has been in the works since at least July 2017, when Walla! reported that two well-known TV industry figures – Yoram Zak and Erez Tal – were working on the secret project. Globes reported in August that Keshet was seeking to take over a cable channel to enable it to broadcast live feeds for all or most of the day – as it has done in the past for Israel’s Big Brother.Last month, media website Ice.co.il said the show is “the biggest and priciest mega-reality show in Israeli television history.”So what exactly is this new show?If the reports are to be believed, it is set to be a reality version of the famed 1998 film The Truman Show – where an entire city outfitted with cameras was built to monitor its residents 24/7.According to Ice, Keshet is in the process of building such a city on the outskirts of Yavne, and is spending NIS 50-60 million on production of the show. The “city” is slated to be a self-contained neighborhood, including shops, a bank, a movie theater and more.Reports indicate that 2025 is set to hit airwaves sometime in the first quarter of 2019. There’s no doubt that Keshet is eager for Israelis – and international TV executives – to tune in.