Sylvan Adams: We have spoken with the FIFA head about bringing World Cup to Israel

Adams discussed using sports and entertainment to promote Israel abroad at the Jerusalem Post Annual Conference.

Sylvan Adams: We have spoken with the FIFA head about bringing World Cup to Israel

In a one-on-one interview with Jerusalem Post editor-in-chief Yaakov Katz, Sylvan Adams, philanthropist, businessman and Israel’s “self-appointed ambassador for the State of Israel,” discussed his role in helping 41 Afghan women cyclists flee Taliban rule, as well as his continued efforts to promote Israel through sports and entertainment.

Adams, the co-owner of the Israel Cycling Academy, founder of the Israeli national cycling team, Israel Start-Up Nation, and known for his humanitarian work, was contacted and asked to help save the Afghan cyclists. He reached out to Israeli NGO IsraAid, together with the organization, devised a plan to help the women cyclists and others escape. Adams said that the entire operation resembled a spy novel brought to life.

Eventually, the group of 165 people was extracted safely from Afghanistan and are now in the United Arab Emirates.

Watch the Jerusalem Post 10th Annual Conference video >>

 together with the organization, devised a plan to help the women cyclists and others escape. Adams said that the entire operation resembled a spy novel brought to life. Eventually, the group of 165 people was extracted safely from Afghanistan and are now in the United Arab Emirates.

Adams next discussed his efforts to promote Israel through sport and entertainment. “My projects speak to the ‘silent majority,’ which is most people, who are apolitical,” noted Adams. “I bring Israel to the silent majority,” he added.

Canadian-Israeli philanthropist Sylvan Adams is seen speaking at the Jerusalem Post annual conference at the Museum of Tolerance in Jerusalem, on October 12, 2021 (Credit: MARC ISRAEL SELLEM)Canadian-Israeli philanthropist Sylvan Adams is seen speaking at the Jerusalem Post annual conference at the Museum of Tolerance in Jerusalem, on October 12, 2021 (Credit: MARC ISRAEL SELLEM)

At the interview’s conclusion, Adams hinted of a new project he is seeking to coordinate between FIFA, Israel and Abraham Accord partners to arrange a regional World Cup in 2030 in the Middle East. Turning to Finance Minister Avigdor Liberman, Adams said, “I am willing to help, as I did with the Giro d’Italia race, but we need the government’s help.”

Watch the Jerusalem Post 10th Annual Conference video >>