Likud launched a billboard ahead of election season featuring New York City Mayor Zohran Mamdani alongside Iran's Ayatollah Mojtaba Khamenei, Turkish President Recep Tayyip Erdogan, and Hezbollah Secretary-General Naim Qassem, writing that the four "want Netanyahu to lose" the October election.
The billboard further calls to "not let them win."
Netanyahu also reposted a picture of the billboard and captioned the post: “Don’t let them win.”
The billboard, which social media posts claim stands in Jerusalem, features superimposed images of the four men with the caption: “They want Netanyahu to lose, don’t let them win.”
However, the Likud billboard stands in Tel Aviv overlooking the Ayalon Highway.
'Don't let Netanyahu win': Israeli politicians troll Likud ad
In response, several Israeli politicians and political parties posted their own versions of the billboard.
Yashar, the party led by former IDF chief of staff Gadi Eisenkot, responded with a version that read: “They want the IDF to collapse, don’t let Netanyahu win.”
“Netanyahu, we fixed for you,” the X/Twitter caption read. “Only Eisenkot will establish a fully Zionist government.”
In a different post, MK Naama Lazimi posted the same billboard, but with pictures of Qatari Prime Minister and Foreign Minister Mohammed bin Abdulrahman Al Thani, Netanyahu’s former strategic adviser Yonatan Urich, Netanyahu’s former security spokesperson Eli Feldstein, and former Netanyahu political adviser Srulik Einhorn, all of whom are believed to be involved in the Qatargate affair.
Qatargate is based on an investigation into Netanyahu's aides, which alleges that they were involved in a scandal in which they were paid by Qatar while managing hostage negotiations with Hamas.
In her post, Lazimi changed the billboard to read: “They want Netanyahu to win, don’t let them lose.”
“Netanyahu, I updated this to the Qatargate version,” she wrote in her caption. “The invoice will be submitted on October 7.”
To date in the polls, Eisenkot’s Yashar is leading with 24 Knesset seats, Netanyahu’s Likud has 22, and Naftali Bennett’s B'Yachad has 15.