Yisrael Hazaka, the party founded by former Labor MK Ephraim Sneh, launches its election campaign on Friday morning with Internet banners that will try to impress the public with data on the frequency of different types of crimes and the chances that they can be the next victims. For the time being, the party, which held its primary on Wednesday, will use the face of its only well-know candidate, Sneh - a physician and former brigadier-general who served as OC Medical Corps, health minister, transportation minister and deputy defense minister. One of the ads will read: "In 17 minutes, criminals will arrive to collect protection money. Maybe it will happen in your business - Eliminating crime - Yisrael Hazaka [Strong Israel] headed by Dr. Ephraim Sneh." Other ads will suggest that if a home is broken into every 12 minutes, the next one could be yours, and if a senior citizen is robbed every 30 minutes, your grandparent could be next. The strongest ad, which will be published later in the campaign, includes a picture of a girl whose face resembles that of murdered four-year-old Rose Pizem. The caption reads: "Every hour a pervert attacks a little child, this could be your daughter." Starting on Monday, similar ads will appear on billboards. Tom Wagner, in charge of Sneh and Yisrael Hazaka's campaign, said on Thursday that Sneh would dedicate his parliamentary efforts to eliminating crime. Sneh said on Thursday that if he were in Public Security Minister Avi Dichter's shoes, he would "return the keys of the ministry to the prime minister." "The police doesn't receive the resources and the backing it needs to fight the growing crime epidemic," Sneh said. "The legal system puts more emphasis on protecting the rights of the criminals than on the misery of the victims, and by this it encourages criminals to act as they please. The security forces must be strengthened and the law should take a harder line with criminals." He added that the new remand law that requires police to bring detainees in front of a judge sooner to extend their remand was a scandal. "There is a need for immediate legislation and a package of national decisions for the eradication of crime," Sneh said.