Sign of the times

The city of Ramat Hasharon has taken a leaf out of Tel Aviv's book and has placed its first billboard in the city, reports The massive 110-square-meter poster was placed on Rehov Sokolov at the entrance to the city last week, covering an unattractive building site from the view of passing drivers. A spokesman for the Baram advertising company, which placed the sign, said it was "the first and only" billboard in Ramat Hasharon, and the company hoped that other cities would also adopt Tel Aviv's approach to placing billboards alongside major roads.