Discover our listicle with top-rated link-building companies curated by experts to boost your seo growth and authority! We've created a comprehensive list of link building companies comparing their features, pricing and customer reviews...
Introduction
As you’re trying to climb the ladder of search engine results, aiming for the ever-elusive number one spot, you’re going to need some high-quality backlinks to get your website where it deserves to be. But in SEO, more is not always better - you need to focus on acquiring topically-relevant backlinks from authoritative sources in your niche. Here’s where the best link-building companies come into play.
For a long time, Google has made it clear that not all backlinks are made equal, and some will play a more substantial role in your search engine rankings than others. In other words, your focus should be on building editorial links that point to your website straight from the body of the blog post (as opposed to its sidebar or footer).
This signals to the search engine algorithm that the content you’ve published has gone through an editorial and quality-control process and that a real human person has given it their blessings to be published. The result? These types of backlinks will be a massive force in your SEO campaigns and the backlinks built with these SEO backlink services have an incredibly high likelihood to actually move the needle.
Today, we will reveal the world’s top leading link building companies that deserve your trust. At the same time, we will also warn you about the pitfalls of link building and list the dangers you should steer clear of to ensure a stable growth in your website’s organic traffic over time.
What are Backlinks and How Do They Affect SEO?
Backlinks are URL links published on third-party domains that point back to your website. Generally speaking, they remain a major ranking factor in Google to this very day, and acquiring more backlinks is a never-ending pursuit.
However, don’t make the mistake of assuming that every backlink you build will be beneficial to your website’s search engine rankings. If you choose to spam your backlink profile and pollute it with toxic links that have almost zero value, this is the fastest shortcut to getting your website penalized and potentially losing your rankings.
What is a Link Building Service?
Since many business owners don’t want to take the risk of doing SEO themselves, they outsource the job to the best link building agencies, the kind that have been in the business long enough to know what they are doing. On top of that, these link building companies strive to stay on top of the latest happenings in the SEO industry, ensuring that their clients keep receiving quality services for the foreseeable future.
There are many ways to build backlinks, and the best link building companies stick to white-hat SEO tactics exclusively - this is the only way to stay on the winning side of the SEO game in the long-term. Among the industry-leading practices are guest blogging, blogger outreach, and broken link building, all of which are fully compliant with Google’s Webmaster Guidelines.
With that out of the way, let’s move straight to our list of recommended SEO backlink services that are considered to be industry-leaders in the current SEO sphere:
Best link-building companies at a glance:
- OutreachZ: Self-service blogger outreach platform and best overall
- uSERP: Analysis-focused link building
- HigherVisibility: Transparency and monthly reports
- UK Linkology: 30-day money-back guarantee if you order 10 backlinks or more
- Fat Joe: No commitment model with an emphasis on blogger outreach
- Siege Media: Established contacts with the industry’s top journalists and media outlets
- From the Future: Custom-tailored pricing plans
- The HOTH: White-hat backlinks sourced from blogger outreach
- OutreachMama: High-end custom-tailored backlink campaigns
- Page One Power: Strategic link building from high authority domains
1. OutreachZ
About the company:
OutreachZ is a self-service online blogger outreach marketplace with transparent metrics like DA and more.
Services:
Imagine having access to a self-service blogger outreach platform that connects you with webmasters who are looking to publish free content in exchange for a link back to the author. OutreachZ has made this a reality, making it one of the best link building companies by far.
With access to key SEO metrics like DA and DR, you're the one in control. You get to choose the blogs that suit your needs, with the peace of mind that every participating website has been pre-vetted by their team.
What's even better is the user-friendly interface that makes it easy to navigate and access a network of high authority blogs from every niche. Say goodbye to the struggle of finding quality guest posting opportunities and hello to virtually unlimited options. OutreachZ is the perfect solution for those looking to improve their backlink profile and SEO performance.
Pricing:
DA30+ links start at $80
2. uSERP
About the company:
uSERP is a US-based link building and PR company.
Services:
Are you tired of trying to increase your search engine visibility and not seeing any results? Look no further than uSERP, a cutting-edge link building service that focuses on obtaining high-quality, high-authority backlinks to help your website rank higher in search results.
What sets uSERP apart from other link building companies is their commitment to conducting a thorough site analysis and creating a custom content and linking strategy with your team. They take the time to understand your business and its target customers to ensure that their approach is tailored to your specific needs.
And with a variety of monthly fee options available, you can choose the package that fits your budget and get started on the path to improved search presence.
Pricing:
Monthly pricing plans starting at $10,000 per month
3. HigherVisibility
About the company:
HigherVisibility is a US-based digital marketing agency with a focus on driving conversions.
Services:
Looking for one of the best link building companies that can deliver the results you need? HigherVisibility, the winner of the Best SEO Agency of the Year at the Landy Awards in 2017/2018, offers a range of proven digital marketing services to its clients. Their link building services, in particular, focus on boosting your site's authority in the eyes of Google by acquiring links from well-respected sites in your industry.
HigherVisibility values transparency and provides monthly progress reports to keep you informed about the campaign's progress. They understand the importance of building Google-compliant links for long-term SERP rankings and never resort to shortcuts or shady tactics. You can trust that they will follow the guidelines set by Google to help you find the best links for your site.
Pricing:
Different pricing plans starting at $49 per month
4. UK Linkology
About the company:
UK Linkology is a UK-based link building team with a 12+ years track record.
Services:
Are you fed up with link builders who rely on generic metrics that don't tell the whole story about a website's quality? Look no further than UK Linkology, the UK-based company known for delivering some of the best link building services on the market.
What sets them apart is their innovative process of vetting link prospects using their proprietary M-Flux formula, which takes into account five SEO factors, including DA, DR, Trust Flow, and traffic metrics, to reveal the bigger picture of a site's quality.
They even use a 33-point human review to ensure that the site meets all of Google's ranking requirements. And with a 30-day money-back guarantee on orders of 10 links or more, UK Linkology is confident that you'll be happy with their top-tier service.
Pricing:
$110 for a DA 20-29 backlink (the price drops if you’re willing to write the content yourself)
5. Fat Joe
About the company:
Fat Joe is a link building and content marketing agency established in 2012.
Services:
What if we told you there's a way to get the backlinks you need without all the hassle and commitment? Picture this: you can order high-quality links without any pesky monthly commitments, making it the ideal solution for startups looking to boost their online presence. But that's not all, once you place an order, you get access to a personalized account that keeps you updated on your campaign's progress every step of the way.
No more guessing games or waiting around for results. It's like having a team of experts working tirelessly behind the scenes to get you the links you need, all without breaking a sweat. Furthermore, Fat Joe's white label feature is a game-changer for agencies looking to offer premium backlink services under their own name without the hassle and expense of building their own in-house team.
Pricing:
$60-70 for an entry-level DA 10-19 backlink (500 word article included in the price)
6. Siege Media
About the company:
Siege Media is a US-based SEO content marketing agency.
Services:
Siege Media revolutionizes SEO-driven content marketing with their distinct approach that outshines the rest. Their team of skilled analysts specializes in crafting top-notch, on-brand content for clients and implementing content link building strategies. But that's not all. With exclusive connections to leading journalists, editors, and webmasters, Siege Media secures the publication of their clients' content with valuable backlinks.
Unlike other agencies that focus on one-and-done viral campaigns, Siege Media develops and executes scalable link building campaigns to consistently bring traffic to your site. These campaigns have long-lasting effects on your site's SEO performance, ensuring that the links gained are valuable for years to come. With Siege Media, you can trust that your link building strategy will be well thought-out and executed with precision.
Pricing:
$1000 monthly subscription plan (can be adjusted based on your individual needs)
7. From the Future
About the company:
From the Future is a US-based growth-hacking team with a focus on high-quality content.
Services:
Ready to take your brand's growth and customer acquisition to the next level at lightning speed? Discover the unparalleled expertise of From The Future, the cutting-edge enterprise digital marketing agency that crafts personalized SEO solutions designed to meet the unique needs of your website.
Their link building services are second to none, with outreach campaigns targeting high-end links and press syndication that give your site the boost it needs to dominate search traffic. But what sets them apart is their four-step process, which begins with a comprehensive link analysis and audit to identify the right strategies for your campaign.
From there, their team searches for prospects that meet Google's natural, white hat backlink requirements, before determining the most appropriate value proposition for your campaigns. They relentlessly test which variant and link type yields the best results, and you can expect a monthly report containing all the links acquired and SEO metrics.
Pricing:
Custom-tailored pricing plans based on your company's needs
8. The HOTH
About the company:
The HOTH are US-based growth-oriented content marketing specialists that also do PPC.
Services:
Are you on the verge of giving up struggling to find the right link building company that meets your needs? Look no further than The HOTH! Not only do they offer a wide variety of link building services, but they also give you access to a range of free tools to take your SEO game to the next level.
Unlock the power of white-hat link building with the HOTH Link Outreach service, the crown jewel of their product lineup. This best-selling service is custom-designed to bring high-quality, relevant links straight to your business, boosting your online visibility and driving traffic. With pricing options that are flexible and customizable to your budget and specific needs, the possibilities are endless.
Elevate your online presence and expand your brand's reach with The HOTH – the one-stop-shop for businesses big and small. Discover a suite of services designed to meet your unique needs and help you achieve your digital marketing goals. Whether you're looking to start small or go big, The HOTH has the perfect solution for you.
Pricing:
Multiple pricing plans starting from $50
9. OutreachMama
About the company:
OutreachMama is a full service SEO agency based in the US.
Services:
Want to skyrocket your SEO rankings and grow your audience? Look no further than OutreachMama! Trusted by over 300 companies worldwide, including Craftwhack and Perfect Dog Breeds, this service specializes in white-hat traffic to help you achieve your goals.
With OutreachMama, you'll benefit from a team that reaches out to blogs and brands in your industry to build valuable backlinks and improve your SEO. Their approach is effective and sustainable, ensuring that your rankings continue to climb long after your campaign ends.
Experience the unparalleled dedication and expertise of OutreachMama's team, committed to delivering top-notch work that aligns seamlessly with your brand and goals. Their specialists work closely with you to craft custom campaigns that meet your unique needs, ensuring that every detail is meticulously tailored for maximum impact.
Pricing:
Different monthly pricing plans ranging from $1750 to $4350
10. Page One Power
About the company:
Page One Power is a US-based SEO company that specializes in digital marketing.
Services:
Looking for a link building company that delivers high-quality backlinks from authoritative websites? Look no further than Page One Power. With over 12 years of experience and 1,000+ active partners, Page One Power has helped clients secure over 15,000 strategic backlinks from higher-domain websites.
Unlike productized services, Page One Power offers a customized approach to link building that includes outreach and a high-level strategy, ensuring you get the best possible results. Notable companies like QuickBooks, Healthline, and BOSTITCH have already trusted Page One Power's strategic link acquisition services.
While Page One Power's services may be more expensive than some others, the results are well worth the investment. If you're looking for a reliable link building partner and have the budget for a monthly retainer, turn to Page One Power for consistent, strategic link building expertise.
Pricing:
Customized pricing plans based on your needs
Link-building services to avoid
Now that we’ve listed the best link building services, it’s also important to share a few words on the kind of link building arrangements to avoid. Most often, it comes down to low-quality spam with little to no editorial input. Trying to automate the process is another dangerous slippery slope that could get you in trouble before you know what hit you. Unfortunately, lots of these dubious service providers are excellent at marketing services, although they don’t have your best interests at heart.
To help you navigate these difficult waters and steer clear of the SEO pitfalls that await, we’ve listed out some of the toxic and outdated link building methods that you’re best off avoiding:
Private Blog Networks (PBNs)
Private blog networks (or PBNs for short) exist solely for the monetary gains of selling backlinks to other webmasters. In essence, it’s an attempt at manipulating the search engines while giving zero value in return.
On numerous occasions, Google has made its standpoint clear that SEO services like these clearly violate Google Webmaster Guidelines. The reason being is that such links are ultimately paid for, and thus not an authentic voice of someone’s approval of your website. The content that surrounds them often tends to be of little value to the reader and monetization remains the sole reason behind their existence.
If you’re lucky, Google will simply ignore a link built from a PBN, so at best, you’ll be wasting your time and money. At worst, you (and the PBN itself) will earn a black stain on your search engine rankings and a nice penalty that you will need to work very hard to get rid of. Pro tip: don’t gamble on PBNs!
Irrelevant or Low-Quality Directories
Years ago, directories were actually a solid way to build backlinks. Nowadays, however, they have been done to death and spammed by low value websites, causing google to frown upon any backlinks built from this source. Although certain directories could still be beneficial from an SEO standpoint, most will be either irrelevant or straight up harmful, so it’s better to avoid taking the risk.
Blog Commenting
Blog commenting is a tricky beast. Although it may have worked in the past, there are multiple issues with this iffy SEO practice. First of all, 99% of these backlinks (if not more) are going to have the dreaded “nofollow” attribute attached to them. In layman terms, they won’t pass any link juice, and, consequently, won’t help your website climb the search engine ranking ladder.
Another problem is that comments are typically located at the bottom of a page. You need to ask yourself, why would an editorial backlink, the kind we’re after, ever be buried down there where no one can see it? Exactly. The bottom line is, a link or two acquired from blog commenting is fine, but don’t count on it as your main SEO strategy.
Link Exchanging
Link exchanging (also referred to as reciprocal links) is a bad SEO practice. In fact, Google’s stance on this type of backlinks is a very clear “no”. The reason being is, nothing screams “search engine manipulation” more than trading links - it’s a sign of two webmasters joining forces to help each other out without really contributing anything to the world wide web or giving any kind of value.
Keep in mind that sometimes links are exchanged as a sign of good will or good manners, without being aware that a gesture like this will actually hurt both parties’ SEO. Of course, Google fully realizes this, so you are highly unlikely to incur a penalty if this happens once or twice. If, on the other hand, you plan on using this as your main way to build backlinks, you’re essentially buying a one-way ticket to Google purgatory.
Link Farms
Similarly to PBNs, link farms exist solely and exclusively to manipulate the search engines. It doesn’t take much to see that it’s in the best interest of Google to flag them and disregard them from its ranking algorithm, as well as penalize all those who attempted to cheat the system by getting involved in such schemes.
Link farms can be seen as an attractive option to the unwary simply because they promise to provide a shortcut to SEO rankings. Unfortunately, not only do they not work, they are extremely likely to have a negative effect on them. In fact, link farms are one of the primary black-hat SEO tactics that no legitimate link building companies in their right mind would ever use.
Once you’ve seen a few, link farms are incredibly easy to spot. Oftentimes, there is little content around them or it simply doesn’t make any sense, while in other cases it’s going to be link after link without any rhyme or reason.
Press Releases
In the past, marketers used to write press releases because it helped them accumulate some backlinks all while generating some buzz around their newly-released products or services. Nowadays, however, press releases can straight up harm your SEO. The Webmaster Tools documentation now explicitly states that optimizing for keywords in the body of the press release is a massive no-no.
Article Directories
Article directories are another antiquated SEO technique that used to work, but not anymore. The problem with these is that they’re often full of low-quality articles or spam and that they rarely have an editorial process in place (in other words: just about anything gets published as there is no quality control). In general, you don’t want your website to be associated with anything that’s deemed to be of low quality, so it’s best to just steer clear.
Web 2.0s
Finally, we have the concept of building backlinks from web 2.0 digital assets, an SEO practice that was once industry-standard, but has now sank into obscurity. Google’s John Mueller has addressed the question himself, effectively labeling building backlinks from web 2.0s a spammy SEO tactic. Since anyone can open a free blog and create a backlink to their own website, it’s akin to spamming the web - no one is likely to read these posts anyway and since they have little SEO value nowadays, it’s better to hire one of the proper link building companies.
Conclusion
By reaching the end, you’ve learned the essentials of quality link building, how backlinks affect your search engine rankings, as well as where to find the best link building agencies. You now also know how to differentiate the good SEO practices from the bad ones that are unlikely to get you anywhere and could even penalize your website on top.
As always, you’re encouraged to do your own research, but if you’re short on time, kindly avail yourself to the best link building services we’ve recommended in the list above. All of these are pre-vetted high-quality providers that will help propel your website to the top of Google.
FAQs
What makes a quality link building agency?
What differentiates amateurs from the best link building agencies is that the former will promise the world, but ultimately fail to deliver, while the latter use the latest white-hat industry SEO tactics exclusively, which ensures long-term results and compliance with Google’s Webmaster Guidelines.
They will help you secure high-quality and topically-relevant backlinks from the top authority websites without resorting to shortcuts or spam. If an SEO agency you’re working with has a proven track record of success and has remained in this industry for a long time, you can be confident you’re working with a trustworthy provider.
How long does it take to see results from link building?
In the SEO game, patience is a virtue. Although it’s impossible to give an accurate forecast, a reliable estimate is 3 to 12 months. Generally speaking, if your website is new, it will take longer before your SEO campaigns will start to bear fruit. Furthermore, keep in mind that SEO is an ongoing process and the work doesn’t stop once you’ve seen the first results.