Whether you are running a small or big organization, content distribution is one of the biggest marketing strategies. So how are you amplifying your marketing tactics? Are your strategies providing you the fruitful results, or are you struggling to get the required attention for your brand? If making your business visible seems challenging to you, then going with the best press release distribution service could be the best idea.What is the press release distribution service, and why choose it?Press release distribution service is the facility that circulates your release to media, journalists, and top-tier news networks. Its purpose is to provide coverage to your brand story and position it in front of the audiences interested in your brand.Unless you distribute it on a wide network, your potential customers will be unable to view it. Your whole purpose of creating the press release will be defeated if people won’t see it.When you have good media coverage, it boosts your visibility, and people will learn more about your brand. This will surely boost your business, sales, and profits.But you need to be very careful while selecting the best press release distribution service. This is vital because you will be able to get the required attention towards your brand when it is visible to a wider audience. The required media coverage will only be possible when you are working with the best press release distribution service that has a wider network to circulate your release.Are you wondering how to differentiate between the best press release distribution service and the others to make the right decision? We can make it easy for you with our tips to select the right service. Take a look!Tips To Select the Best Press Release Distribution ServiceHere are the tips that will guide you in your selection process of the best press release distribution service.White Label Press Release Distribution ServicesIf you have shortlisted some of the services, see through them, are they providing the white label press release distribution services? Is yes, then you can go ahead with that service to look for the other required features in your best press release distribution service.White-label service is the one that publishes your press release without mentioning its service name in your press release. Circulating your press release with your unique identity helps in creating more engagement among the customers. Moreover, it also displays that your brand has the expertise that is required in the competitive market.Guaranteed PlacementWe have also discussed this above that your press release is not successful unless it is viewed extensively. To make it go through the target audience’s eyes, you need to get it distributed across a wide network. So, while selecting the best press release distribution, take into account the network coverage of that respective service. Look for it whether the service is providing you the guaranteed placement. If yes, then go ahead.But if your shortlisted service does not guarantee you the placement of press release on the top-tier news network, then there's no point in moving ahead with that service.Ease of UseIt doesn’t matter how well the service is if you are not able to use it efficiently because of its complex design or features. Do you think if you are not able to access a few of its features, it won’t matter much? If you think so, then we think you are risking your visibility. What about if your missed features were responsible for boosting engagement or visibility. So, missing out on even a single feature can make you lose your potential customers.The interface of a particular service plays a vital role in your selection process. Do not go for too complicated services. To get a better idea about the functionality, it is always advised to see the demo, look for reviews, and then make a decision.Affordable ServiceWhere ease of use and the best features are essential, the cost of a particular service is equally important. Do not go excessively over your budget. You can find the best press release distribution service within an affordable budget.It is often said that do not leave a good service if it is a little higher than your budget. True! But digging a hole in your pocket is also not recommended.Go for the ones that are within your estimated budget, compare features, and then make the selection that gives you all the facilities at an affordable cost.Distribution ChannelsDifferent services offer different levels of memberships with varied distribution channels. So before selecting the service, compare the membership levels that the chosen press release services are offering.You will get extensive channels for your coverage in the premium level membership, but less in others. So, look for the ones that are giving the required coverage. Also, see whether the service is offering coverage, targeting the specific geographical area. This feature will be beneficial when you need to focus on some specific areas with your press release.Prefer Quality over QuantityDo not get overwhelmed if you find the service that is distributing more press releases at a very low price. When you are circulating press releases, you need to focus on its quality. If you fail to distribute an engaging press release, your target behind using PR services won’t be achieved.Your shortlisted service may boost to distribute the press release on thousands of channels. But if it is not placed properly in the software, it won’t be able to give you the expected results. The best press release distribution service is the one that focuses more on the quality and the method of placement than quantity.Send Release to Journalists over NewsroomsSome press release distribution services send your press releases only to the newsrooms. If you are developing your interest in any of such services, then chances are there of not getting the desired visibility. Wondering, why?Journalists are responsible for providing adequate media coverage to your press releases. But when your press release is sent to the newsroom instead, a journalist never gets a chance to see it. With that, the required media coverage is also missed. So, your selected service will be considered the best press release distribution service, if it is forwarding the press release directly to the journalists, who are interested in covering your news.Analyze SuccessDo you think the role of the PR service is only limited to the creation and distribution of the press release over the wider network? No! Analyzing or measuring the success of your service is equally important. Only then you will be able to track what level of engagement your press release is getting.Follow-ups are very necessary to gain the desired visibility. So the best press release distribution service will give you better insights into your success with periodic follow-ups.Select the Reputed Best Press Release Distribution ServiceNever fail to check the reputation of the respective service. The reputed the service is, the better credibility and visibility you will get. Your selected professional and reputed service will help you with the usage of right and authentic tactics and tools, and this will prove fruitful for your business. Also, look at the traffic that the respective press release service is getting. The more traffic the service is getting, the chances of them providing the best results also increase.TestimonialsIf you find the service is good, but still wondering whether or not to select the service, then take a look at the testimonials. It will clear your doubts. If the customers are happy with the services, they must have left the testimonials expressing satisfaction with the respective service.Reviews from customers will surely help you make better decisions and select the best press release distribution service. If you see negative or no reviews, it would be better to reconsider your decision and select only the one that has received excellent reviews because of its best and exceptional features.We have discussed several tips that will help you in making the right decision in the selection of the best press release distribution service.Along with all these tips, you can also look for additional features as per your requirements. These include content optimization with engaging pictures and videos, eBooks, and whitepapers for improving your press releases creation and distribution.Your spent money will prove worth only when you get the desired results with the best press release distribution service.5 Best Press Release Distribution ServicesHere are some of the best services that might fit your requirements.
1. Linking News
With the strongest PR Network, Linking News is one of the best press release distribution services that help you publish your press releases on top tier news outlets. ABC, NBC, CBC, FOX, Bloomberg, USA Today, Yahoo, MarketWatch, Associated Press are some of the outlets on which you can see your press release spreading like wildfire.Linking News is best for?Those who are looking for professional marketing solutions, Linking News is the best service for them.What made Linking News win the trust of thousands of startups, businesses, and even digital marketing agencies?- 100% White Label Press Release Distribution Service
- Guaranteed Placement
- Strongest PR Network
- Chinese Distribution Network
- Increases Brand Awareness
- Select the package that fits your requirements.
- Create and then submit the press release to promote your business.
- Watch your press release spreading like wildfire.
2. PR Newswire
The service helps you in sharing your story and reaching new audiences with its largest network and best press release distribution services. From boosting awareness to attracting new audiences, giving media coverage to your business, and guiding conversations, PR Newswire helps you in all.PR Newswire is best for?Businesses that are looking to boost their marketing to achieve their communication objectives can find this service beneficial.How PR Newswire helps you in achieving your communication goals?- Strongest Network
- Optimize with Multimedia
- Actionable Insights
- Earned Media
- Online Syndication
3. Globe Newswire
Share your press release to increase awareness about your business or brand and achieve your communication objectives with Globe Newswire’s best press release distribution services. You will get all the tools that are required for getting earned media results.Globe Newswire is best for?Agencies, Specialists, and companies of different sizes looking to reach their audiences at the right time can use Globe Newswire press release services.How Globe Newswire helps in boosting your company’s exposure?- Real-time Monitoring
- Stay Connected With the Relevant Media and Influencers
- Engage Customers by Publishing Your Brand Story
- Amplify Your Brand
- Measure Your Success
4. PRWeb
Impact customer behavior and boost your digital word of mouth with the best release distribution service of the PR Web. The enhanced distribution network of the service will make your release reach wide audiences. From the last 20 years, PRWeb has boosted online awareness, website traffic, and also helped in engaging new customers for thousands of companies. PRWeb is best for?Business Owners, PR Professionals, Social Media Experts, Marketing Professionals, and Industries who are looking to increase their brand’s digital footprint can use this service. More than 30,000 companies are already using PRWeb services.How PRWeb helps in boosting your company’s exposure?- Online Coverage
- Search Visibility
- Earned Coverage
- PR Services
5. BusinessWire
When thousands of press releases are distributed daily, make your press release stand out in the tough competition with the best press release distribution services of BusinessWire. From the past 60 years, BusinessWire is helping organizations by equipping them with everything that is required to connect with their target customers.BusinessWire is best for?When you want to make your story heard in this highly competitive environment, PRWeb could be an ideal choice.How BusinessWire helps in boosting your company’s exposure?- Patented News Network
- Updated Web Formatting
- Social Media Sharing Links