Managing restaurant is much more than taking care for having good food, you should consider location, profitability, marketing branding and much more. For making this article, we have asked Arik Shulman, founder of "Shulman Strategy", a business consulting firm specialized with businesses in the food industry, to give us some hints and direction what does it really means consulting for restaurants?
These might not come naturally to restaurateurs, which is why consulting agencies provide help in these highly specialized areas. Let consulting agencies handle the little details so you can focus on what matters to you. The worth of a consultant is immeasurable when you consider these many factors.
Areas of Consultation
There is a lot that goes into opening a restaurant or café. You need a business plan, solid branding, employees, and it must generate a profit. By letting professionals handle everything from formulating your business plan to a successful marketing campaign will ensure your establishment has a bright future.
Focus on your culinary art and passion, as well as the day-to-day matters. A business consultant will help with everything else, freeing up that valuable mental real estate.
- Formulating Your Business Plan
Let a consultant review your business plan. Many are not aware of how in-depth your restaurant’s plan must be. Here you calculate your budget, state your mission, marketing strategy, your products, and much more. Have qualified experts to look over your business plan and ensure you have solid and practical business plan that will ensure your success.
Devise your plan with confidence, knowing that every detail has been carefully scrutinized.
- Establishing and Solidifying Your Concept and Brand
Concept and brand are so important in the age of social media. You may already have a solid idea, but a professional consultant can help you iron out any kinks. Ensure your brand is palatable and easily recognized by hungry customers.
Establish a strong brand that supports your initial concept while creating an experience both online and in-person that sticks with your customers.
- Establishing a Menu and Operations
For anyone starting a café or restaurant, it’s likely that you already have an idea for your menu. A consulting professional can take your ideas and make them soar.
Together you and your consultant can hammer out the details. Get hot items with catchy names that bring many customers to your door. Format your menu both physically and online to appeal to most people. Learn tools and tricks of the trade that will keep them coming back.
- Profit Optimization
Whether you started your restaurant as a passion project or it was a calculated business decision, the unavoidable truth is that you will need to turn a profit.
A consultant can help with this. Determine the best suppliers, policies, and prices to ensure you turn the best profit you can.
- Marketing and Public Relations
In the age of social media, it is hard to emphasize just how important marketing and public relations (PR) are. A consulting professional can help you navigate the world of clicks and narratives while you support your branding and your place in the community.
In summary,
The items mentioned above are only a taste of the full list required to make your business profitable. We hope you find this article useful for you, additional interesting articles can be found here. Before we conclude this article, we'll end with Arik Shulman statement saying: "Make sure you business plan is prepared by professional that knows the food industry, all the rest will come".
This article was written in cooperation with Shulman Strategy