What are backlinks and should you buy backlinks?

  (photo credit: PR)
(photo credit: PR)

These days, a lot of people start their search for products, services, or information online. Google is the most common place to start.

Behind Google and other search sites, search engine robots are collecting data, storing it in a way that makes it easy for us to find, and they do this every second of every day. When you enter a query into the search engine, it responds by evaluating thousands of factors.

The search engine then releases a list of web pages that it believes are the most relevant to the person's search based on SEO. SEO stands for search engine optimization which is a way to make sure that your website appears as the top result when someone searches for a term related to your content.

Organic Optimization vs. Paid Advertising

If you want people to visit your website, it is important to have a strong presence in search engine rankings.

As an administrator for your website, you're able to improve your website's search engine optimization on your own, but there is a thin line between using search engine optimization techniques and creating search engine spam.

SEO is a complex process that can be more easily, and less dangerously, improved by hiring professionals. This will help to increase the quality and quantity of website traffic.

If you've considered paid advertisements on search engines over SEO strategy, the average click-through rate for these ads on Google is 3.17 percent, which isn't bad, but it won't get you very far. In layman's terms, if 100 people see your ad, an average of only 3 might click it, might. 

On the other hand, organic listings are pages that show up naturally in search results without having to pay for a higher position. 

People who are savvy about the internet tend to trust organic search results more than paid links. Organic search results also get about 15 times more clicks than paid links

Because organic search results are so important, there are many resources, techniques and overall industry focus on improving a website's ranking in them. One of the most essential phases in attaining this higher SEO goal is obtaining backlinks.

Backlinks are links from other sites to your page. Search engines take backlinks into account when determining whether or not to include a website in their index. 

When your site gets numerous backlinks from reputable and high-quality websites, search engine algorithms believe that it also contains relevant and trustworthy information, which enhances where your site ranks.

Improving Traffic with Backlinks

The most difficult component of obtaining reputable backlinks is determining which websites to submit a link to your site.

Although there is nothing wrong with encouraging your friends and family to link to your website on their personal blogs, it would be tough to persuade search engines that these connections are beneficial.

To establish a solid SEO foundation, website owners need backlinks from a more authoritative page. An authoritative page is a well-known website with valuable information relevant to your field and an already high search engine position, making it capable of delivering authority to your search engine listing. 

How and Where to Buy Backlinks

To gain backlinks for your website, you could conduct thorough search engine research in your field and contact any of the reputable and renowned websites individually to see if they'd be interested in a collaboration, paid or otherwise.

However, not only may your request be buried in a large number of inquiries, there is no guarantee of a response. This strategy may also eat up a grand amount of time and energy, resulting in very few to no backlinks. 

That is why many webmasters and business owners choose to buy high-quality backlinks instead of trying to do all the work themselves. One of the best resources for this is Marketing1on1. 

Marketing1on1 is a group of seasoned marketing and SEO experts with over ten years of experience. Their most regarded service is backlink strategy.

When you hire Marketing1on1, you still get to choose what kind of websites and content your site is backlinked from. You can also choose the type of content on which your backlink is found (blog posts, press releases, articles, etc.) and what keywords are used for these backlinks. 

These benefits ensure that you receive the right and targeted exposure for your brand while also increasing your search ranking. With this rise in searchability, you can focus on other areas of your business while your SEO raises traffic and earns higher profits; all without depending on the low ROI that comes from regular Google paid advertising. 

This article was written in cooperation with Marketing1on1