Babies

US babycare brand under fire for sexualising children in viral marketing campaign

Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”

(Illustrative) An infant crawling.
 View of the Assuta Medical Center in Ashdod.

Four-week-old infant in Ashdod died of respiratory failure, Health Ministry says

ISRAEL’S VALIANT rescue services quickly removed the other 52 babies.

Jerusalem daycare tragedy: Why make the story worse than it is? - opinion

Baby formula

Teva Israel, Health Ministry issue recall for Nutrilon Phase 1, Nutrilon AR baby formula


Baby dies at unlicensed Bnei Brak daycare, worker detained by police for further questioning

Israel Police launched an investigation at the location and collected evidence, while the daycare worker who was in charge of the baby was arrested for questioning.

Police officer establishing the administrative closure order of a daycare where a six-month old baby died.

Deadly autonomy: How haredi society's contempt for law has killed its children - opinion

Leadership begins with accountability. When leaders refuse to acknowledge responsibility, they abandon the very people they claim to represent.

Kindergaten owner arrested in Romema, Jerusalem, after two babies died due to illegalities. January, 19.

Jerusalem daycare tragedy exposes years of neglect, lawlessness, and failed oversight - editorial

What unfolded in Jerusalem was not merely a tragic accident. It was the foreseeable result of a prolonged erosion of governance, oversight, and responsibility.

First responders at the scene where dozens of toddlers were suspected to have been badly poisoned at a daycare in Jerusalem. January 19, 2026.

Israel Police arrest Jerusalem daycare owner, caregiver in charge where two babies died

The court ordered the autopsy, demanded by the Attorney-General's office and the police, while the family of the victims will be able to appeal the decision on Tuesday.

Kindergaten owner arrested in Romema, Jerusalem, after two babies died due to illegalities. January, 19.

Good news for parents: Materna for only NIS 35

Instead of paying NIS 59, two supermarket chains won a Ministry of Economy tender and will sell the state’s emergency stock – close to 600,000 cans – at a price lower by dozens of percent.

Baby formula

Justice Ministry unit warns against surrogacy procedures in Ukraine

The warning was published on Tuesday and circulated on Wednesday by the Government Unit for Coordinating the Fight against Human Trafficking, Prostitution, and Polygamy.

A MDA medic holds a baby, born to a Napalese surrogate mother [Illustrative]

Pacifier collection featuring the Moomins characters

A sweet, limited edition of natural latex pacifiers, matching pacifier holders, and a storage box designed in the style of the children’s series “The Moomins”.

Pacifier collection featuring the Moomins characters

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

A pediatrician warns: Baby food squeeze pouches hide real risks

Why ready-made fruit purée pouches are not a substitute for real food. Dr. Liat Etshtein, a pediatric medicine specialist, and Yael Ioselevich, a pediatric dietitian, explain.

A child eating a squeeze pouch

The brand expands and launches a baby care product line

After years of specializing in textiles, the baby brand TAKE ME HOME by Elinor Koffler presents six gentle and healthy skincare products for sensitive skin.

Take Me Home