Babies

US babycare brand under fire for sexualising children in viral marketing campaign

Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”

(Illustrative) An infant crawling.
 View of the Assuta Medical Center in Ashdod.

Four-week-old infant in Ashdod died of respiratory failure, Health Ministry says

ISRAEL’S VALIANT rescue services quickly removed the other 52 babies.

Jerusalem daycare tragedy: Why make the story worse than it is? - opinion

Baby formula

Teva Israel, Health Ministry issue recall for Nutrilon Phase 1, Nutrilon AR baby formula


Brand news: After Julia Roberts, Victoria Beckham, and Kim Kardashian — now it’s your turn

A technological revolution, 40 years of fashion celebration, a perfume with a story, adding shine, nurturing babies, the Ono shake, and milk without cows.

Yaron Minkowski

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

A particularly sweet winter: New baby collection from Super-Pharm

LIFE BABY'S by Super-Pharm launches a teddy-themed collection, with items for babies and toddlers priced NIS 12.90–NIS 34.90. There’s also a promotion: 50% off the second item until 11.11.

Teddy fur hat, NIS 24.90

Parents, take note: How to smoothly transition your baby from liquids to solids

Everything you need to know about moving from liquid to solid foods, with practical tips, modern baby-led eating approaches, and tech tools to ease the first year.

Closest to mommy

The first year challenge: The complete guide to feeding in the baby’s first year

From the first milk to the family meal: Everything parents need to know about the development of healthy eating and the tools that will help along the way.

Research shows that feeding habits in the first year affect not only the baby’s immediate health but also their future development

The mothers who discovered the life-changing secret

Philips Avent is launching this month Vera – a double, wearable electric pump that promises mothers a pumping experience that is more natural, discreet, and convenient than ever.

Vera – a double, wearable electric pump

The white nights are over: Huggies sends a nurse home to tired parents

The diaper brand launches an innovative service in collaboration with the Wonder platform – a home visit by a certified nurse for parents of a first child up to one month old.

Huggies campaign

Historic step: A new mandatory vaccine for your babies – how safe is it?

The RSV virus causes many hospitalizations among infants in the winter. Now, for the first time in Israel, a new vaccine has been added to the health basket.

The RSV virus causes many hospitalizations among infants in the winter

Smoker or taking medication? Maybe you shouldn’t breastfeed. True or false?

Over time, breastfeeding myths have spread—some from tradition, others from personal stories or outdated info. Walla Health sets the record straight.

Breastfeeding

Police thwart int'l trafficking ring that 'reserved' babies in the womb

The babies were then purchased for 11-16 million Indonesian rupiah (approximately NIS 2,260 to NIS 3,300).

 A baby being cleaned up and assessed by the paediatrician after he was born.