Company

Why most go-to-market strategies fail before launch

Product Marketing expert Liliia Beliaeva shares why successful launches depend on strategy, audience understanding, and the ability to turn data and insights into real business decisions.

A strong GTM strategy turns products into market successes.
AI is transforming how local businesses are discovered, trusted, and chosen.

How AI SEO companies are changing local business visibility

Strauss Group inaugurates Michael Campus in Ahihud

A turnover of NIS 7 billion has entered Strauss into the list of centralized companies

Opening of Ofer Mall in Petah Tikva, November 22, 2020

Fashion chains Onot and Jump file urgent application for stay of proceedings


The loyal ex-employee: How to handle a workplace exit - opinion

The poorly handled exit of an employee often creates immediate and irreversible damage.

An illustrative image of a positive exit interview.

Walking the walk

Teva Naot, the renowned Israeli footwear brand, is so much more than just shoes.

Teva Naot

The brothers born for hospitality: Nadav and Asaf Fattal move to the next level

Fattal Hotels Group appointed Nadav and Asaf Fattal as co-CEOs in Israel. They grew up in the company, led innovative projects, and now take on leadership roles.

Nadav (right) and Asaf Fattal

A change is brewing: BEO Sonia Nastase reflects on her time at Nespresso Israel

Beer Sheva boutique

Gurhan Kiziloz and Tobi Lütke: Two visions for scaling platforms

Gurhan Kiziloz.

Gurhan Kiziloz’s Founder-Led Nexus International Targets $1.5B in Revenue by Year-End

Gurhan Kiziloz.

Gurhan Kiziloz built a Top 100 gaming company in under 3 years without external capital

Gurhan Kiziloz.

Successful second quarter for Mivne Real Estate Group

Mivne Real Estate Group reported Q2 2025 net profit up ~20% to NIS 210 million, with first-half profit rising 45% to ~ NIS 421 million.

Solelim Project Rendering

Palo Alto founder Nir Zuk retires

Zuk will be replaced by Lee Klarich, the company’s Chief Product Officer since 2017 and a team member since 2006.

Nir Zuk, a founder and chief technology officer of Palo Alto Networks, and Nikesh Arora, CEO of Palo Alto Networks, gesture during the closing bell at the Nasdaq Market in New York City, U.S., March 25, 2025.

$546M in H1: Gurhan Kiziloz’s Strategic Move to São Paulo

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