Fashion

Praying for a little more cold so we can manage to wear this denim jacket

7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.

H&M
Boxer briefs from the Midnight Snack collection and a button-up shirt from the Better On You line

Now men can enjoy it too: Sydney Sweeney launches boxer briefs

Dress, & Other Stories, Price: NIS 455.

Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today

INCENSE

Good news: The perfume everyone is looking for – is now available at duty free


Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration

Cotton candy and marshmallow as inspiration, a perfume that takes you on a journey to Greece, the pantyhose craze, the tastes of Amalfi in Israel, and much more.

 Lacoste

Plan B celebrates two years: The brand that blurs the line between everyday and formal

Loved by influencers, Plan B marks its 2nd anniversary with a pop-up at Ramat Aviv Mall. The brand offers a smart wardrobe that blurs casual and formal, with collections updated every two weeks.

Plan B. price of the jeans – NIS 359.

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran

China's Shein pulls sex dolls from sale days before first store opening

A French watchdog official noticed the dolls on the website days before Shein's opening of its first store in France, set to take place on Wednesday.

Fashion retailer Shein's logo is seen at its pop-up store at immersive retail space Future Stores, ahead of its opening on September 26, in London, Britain, September 24, 2025.

Your new bestie: How to incorporate this season’s star piece into every outfit for a perfect look

Cover story: The jacket is the star of autumn, and this season offers plenty of options for every style.

Castro, quilted jacket, NIS 249.90

Did you see Miriam Adelson’s watch in the Knesset? Its price will shock you

Dr. Miriam Adelson attended an event with Trump in the Knesset, and one item stole the show. The watch on her wrist is the brand every billionaire in the world dreams of – and only a few can afford.

Miriam Adelson.

They let the cheeky babydoll out of the bedroom – and it’s hot even in a casual look

A silk-and-lace nightgown in stunning colors that also works perfectly outside the bedroom, a wool vest from Zara for those uncertain weather days, and 5 more items we loved this week.

Zara

Where did she get it? Aline Cohen found the perfect leather jacket

A smart wardrobe includes timeless must-haves. One is the leather jacket, which may not warm much but nails the chic factor. Aline Cohen found the perfect (vegan) one.

Faux leather, vegan of course

American jeans brand For All Mankind 7 Lands at Story

Hollywood’s favorite "quiet luxury" jeans brand For All Mankind 7 arrives in Israel with its Fall-Winter 2025-26 collection, loved by celebrities and marked by the iconic 7 on the back pocket.

For All Mankind 7 for Story Fall-Winter 25-26.

The designer who clients didn’t let retire celebrates 40 years – with a surprise for brides

Iconic designer Yaron Minkowski marks 40 years with a festive collection at Israel-Canada Fashion Week Tel Aviv 2025, then unveils a limited bridal collection at attractive prices.

A dress designed by Yaron Minkowski.