Fashion

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market
Maskit's new flagship store

Maskit opens a new flagship store

TOPSHOP

For the first time in years: The beloved British brand returns to Israel

Dror Kontento

Dror Kontento presents the 2026 wedding dress collection


Rihanna and A$AP Rocky in a matching look that steals the show

The most stylish couple in Hollywood went out for a night date and surprised with matching leather coats in a Matrix style.

Rihanna and A$AP Rocky

Hugo Boss became wealthy off SS uniform production, study finds

In an article by Dr. Magdalena Ickiewicz-Sawicka, Hugo Boss's success is attributed to being the "creator of Nazi elegance," supplying uniforms to the Hitler Youth and the SS.

Photo of Lammers in black Allgemeine-SS uniform 1938

Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.

Satin pajamas by Femina, NIS 49.90–329.90

ZARA surprises with a huge new branch in Israel – and it also includes exclusive items

ZARA is opening a new flagship store at the Ofer Rehovot Mall, covering an area of 3,900 square meters, with an investment of NIS 50 million.

ZARA branch at Ofer Mall in Rehovot

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

The shoes that conquered the world are back for winter: What’s new this year?

The 2025–26 winter collection of the iconic German brand arrives in Israel at Original's, featuring the legendary Boston model, the cozy Shearling line, and everything you need for the season.

BIRKENSTOCK

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

After 5 years online: The accessible activewear brand opens its first store

After five years online, STRONGFUL — the women’s activewear brand beloved for its colors, size range and wallet-friendly prices — is opening its first store.

STRONGFUL

Women are not alone: The Israeli brand everyone’s talking about opens its doors to men

After seven years as a women-only brand, Under the Rock launches its first men’s jeans collection, with at-home fitting and a new couple-focused campaign.

Under the Rock.

A capsule collection of shoes that offer the most protection and support for your feet

On the occasion of the brand’s 100th anniversary, Caterpillar is releasing its capsule collection suitable for men and women.

Caterpillar