Fashion

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

The jacket worn by actor Ian McShane in the 1980s British series Lovejoy has become 2025’s hottest trend. Kate Moss and Sophia Loren have already caught on, and prices are skyrocketing.

After four years of selling exclusively online, Noam Hazan’s handbag brand is entering physical stores in Israel. The Story chain will be the exclusive retailer of the famous golden clutch.

Adir Yaakov, who has styled the hair of Bar Refaeli, Koral Simanovitz, and Yael Poliakov, has become the head hairstylist for the hair brand Oliere Paris – and honestly, he deserves it.

Keren Bartov, the celebrity beautician, brings the Hollywood laser to Israel – a treatment that gives skin a radiant, smooth look like celebrities’ in just a few minutes.

The boho chic trend, with its wide and flowing cuts and delicate prints, is exactly what we need for the feeling of freedom that comes with Sukkot.

The T-Market, Israel’s veteran fair, is celebrating 20 years of fun street style and is closing a corner for the intermediate days of Sukkot. Who, how much, where, and when? All the details.

After Vogue praise, international collaborations, and Instagram fame, Noam Hazan’s iconic knitted bags will be sold for the first time in Story stores.

Tokyo as Inspiration, a Scent of Luxury, the Renewed Luxury Brand, When Past Meets Future, Pomegranates for the Holidays, a Magical Tint, and much more.

This week in the shopping basket: a knitted button-down in a creamy shade, a diamond-studded tie necklace, and some more. 7 items we loved this week – go.