Haircare

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Choosing the right forehead reduction surgeon starts with experience and careful planning.

Top forehead reduction surgeon in the world

Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


The Top 10 Hair Transplant Clinics in Turkey for International Patients

“In a market driven by volume and marketing, true quality is defined by surgeon-led care, precision planning, and consistent long-term results.”

Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

Hair care and restoration series

The luxury hair care brand Kérastase is launching the new Gloss Absolu series in Israel, featuring advanced technology for shine, moisture, and frizz control, as well as its first hair perfume.

The Gloss Absolu sseries by Kérastase

L'Oréal Paris launches a new hair care series for thin and fragile hair

Elvive's new Growth Booster series offers a care routine based on Aminexil, Niacinamide, and Ginger, with shampoo, conditioner, and scalp serum.

Growth Booster by Elvive

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Supplements for strengthening and restoring hair and facial skin

Sequoia enters the world of longevity with solutions for restoring hair and skin after aesthetic treatments, combining advanced liposomal technology and research-based active ingredients.

Sequoia's supplements for strengthening and restoring hair and facial skin

Hollywood’s most talked-about star, Sydney Sweeney, to front Kérastase launch

The luxury hair care brand Kérastase is launching its globally acclaimed new line, Gloss Absolu, in Israel.

Sydney Sweeney, Kérastase's global ambassador

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG

Top 10 hair transplant clinics in Turkey for first-time patients in 2026

A patient undergoing a detailed scalp examination before a hair transplant procedure.

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week