Haircare

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Choosing the right forehead reduction surgeon starts with experience and careful planning.

Top forehead reduction surgeon in the world

Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


Demi Moore named Kérastase Global Brand Ambassador

L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.

Demi Moore for Kerastase

Brand news: The Israeli suitcase that won an international award

Knitting and donating to senior citizens, smart suitcases, Hello Kitty celebrates 50, a storm in the hair world, a comforting meal, and much more.

SEESTARZ

Dedicated hair treatment series for damaged and dry hair

Directly from Korea – a series of products for healthy, soft hair with natural shine, lightweight texture, and a fruity-floral musk scent.

UNOVE

All the new hair products on the shelf and what our tester thought about them

When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.

All the new hair products on the shelf

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

Tivall launches Israel’s first vegan fish filet

Tivall breaks new ground with a series of vegan fish fillets that imitate real fish in taste, texture and aroma - and some more new products that arrived in stores.

Tivall

On the shelf: A new shampoo for treating dandruff and balancing an irritated scalp

Uriage launches the DS HAIR series – daily and therapeutic treatment for dandruff, itching, and redness.

DS HAIR

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

Hair transplant in Turkey: why Esteworld and Dr. Burak Tuncer are leading the way

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Want the best hair in just 3 days? Hair transplant at Turkey’s most trusted clinic

A complete VIP transformation experience at Hair Center of Turkey - where medical precision meets five-star hospitality.

.Private VIP transfers from the airport — your 5-star journey with Hair Center of Turkey begins the moment you land.