A student paper at Wellesley College had called the Mapping Project a "vital service" in an editorial piece.
Ben & Jerry's independent board wants to stop Unilever's sale in Israel.
The company has been a target of pro-Palestinian activists since it was included in a 2020 United Nations database of companies doing business in Israeli settlements.
The referendum pushed by the university's student government urges the school to stop using Caterpillar machinery for construction because of their use in the demolition of Palestinian homes.
The Miss Universe pageant will take place on December 12 in Eilat and will be broadcast around the world.
Government officials said they would not support the decision by Lalela Mswane, the winner of the country’s beauty contest, and the organizers of the pageant to participate in the contest in Israel.
“I will not stand idly by as woke corporate ideologues seek to boycott and divest from our ally, Israel,” DeSantis said in a news release.
Israel has long been the subject of boycotts and weathered more than one consumer battle, but the Ben & Jerry’s boycott is not just one more routine showdown.
While many are now calling on people to support Ben & Jerry's, it is too early to speculate whether this decision will help or hurt Ben & Jerry's sales in Israel.
Many Israeli politicians reacted to the decision by Ben & Jerry's in the US to end its contract with its Israeli licensee. But who got the scoop right, and who was spoon-fed inaccurate information?