Lifestyle
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.
Serendipitous gifts are all around us: The invisible threads connecting Israelis in times of loss
Off the bracelet, onto rubber: How Helvetus won over luxury watch owners
From a Mykonos resort to your terrace: Outdoor spaces are the home’s best feature
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.
In a season of joy, rethinking happiness: Lessons from the tightrope
Forensic manufacturing: A retired FBI agent brings industrial precision to candles
Spartan Shampoo Reviews: Don’t Get Spartan Root Activator Shampoo Till You‘ve Read This!
Anne Hathaway uses it – so we had to try
Anne Hathaway’s Shiseido serum arrives in Israel, with new launches: Safflower & castor haircare, Round Lab Korean skincare, Dr. Fischer curl cream, and oily skin cleansing foam.
The glasses everyone will be looking for this summer: 5 trends that change everything
Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.
From the kitchen to the living room: Meet the new brand combining natural marble
Marbella, Gatenio Marble’s new premium brand, brings marble beyond the kitchen with carefully designed furniture and accessories, making marble a material that tells a story in every space.
Eat this: The pajamas with the fries print conquered us
Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.
From fracture to light: The home by a fireplace that became the most desired for brides
In an Ein Vered estate with Tuscan walls and antiques, Yehudit and Dudu Kadir created more than a home – a story of choosing light and joy amid dark times.
The world’s most beautiful beaches revealed – and you won’t believe how close they are
Tripadvisor has unveiled its 2026 ranking of the world’s best beaches, featuring a new category. Greece stands out with two beaches topping the European list.
