Lifestyle
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.
Serendipitous gifts are all around us: The invisible threads connecting Israelis in times of loss
Off the bracelet, onto rubber: How Helvetus won over luxury watch owners
From a Mykonos resort to your terrace: Outdoor spaces are the home’s best feature
Yellow carpets: The impressive must-see mustard bloom
The fields and slopes of Gush Etzion are currently painted with a seasonal mustard bloom, yellow carpets providing a colorful and fragrant experience for all visitors.
From ancient vines to modern terroir: Introducing one of the world’s most exciting wine regions
The Israeli Wine Producers Association (IWPA) represents nearly 40 wineries, promoting and introducing Israel’s world-class wines to U.S. consumers.
European chic in the heart of Agripas: New boutique hotel opens in central Jerusalem
JROSE boutique hotel opened in central Jerusalem near Mahane Yehuda Market, offering a young, dynamic stay with easy transport and a local food, culture, and nightlife vibe. Rooms from NIS 410.
Open skies: How the skylight became the new luxury element in designed homes
Natural light, height, and precise design make skylights key in homes and apartments, turning them from a simple feature into a luxury element when properly planned.
Not just boots: UGG changes direction with a new men’s collection
Central Cee and Su Yiming lead UGG’s new campaign. The Otzo Clog model and the Lowmel sneakers redefine men’s comfort and style – and this time, it’s not only about the classic boot everyone knows.
Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today
After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.
The scenery alone is worth the trip: I found a European atmosphere inside Israel
From a winery with a view of an ancient fortress to a ceramics studio in a renovated chicken coop. 24 hours in the Beit She’an Valley: Earth, wind, history, present, future, and a perfect view.
South in the Heart returns: Where to explore, eat, and see stunning blooms
The Darom Adom festival, now South in the Heart, returns with traditional activities, optimism, and hope. Come support a region that has become a symbol of resilience.
Raising a truly alive human being
Lado Okhotnikov, entrepreneur and founder of the holistic medtech platform, shares his thoughts on how to nurture mindfulness in children and develop their critical thinking skills.
How women commonly incorporate Shilajit into wellness schedules
