Parenting

Research: The short activity that helps children with attention disorders focus

A new study found that 20 minutes a day of physical activity helped children with attention disorders concentrate on school tasks. And the best part – the effect lasted even into the next day.

A child who has difficulty concentrating in class
An illustrative image of a supportive mother talking to her child.

In an age of uncertainty, parents matter more than ever - opinion

The social pressure surrounding it is not imaginary

The girl asked to remove hair? An expert explains when it’s allowed to start

In such children, even an open question, even a choice, and even a gentle request — can feel like an unbearably heavy demand

Does your child resist everything? Here’s how to get them to cooperate


The mothers who discovered the life-changing secret

Philips Avent is launching this month Vera – a double, wearable electric pump that promises mothers a pumping experience that is more natural, discreet, and convenient than ever.

Vera – a double, wearable electric pump

The white nights are over: Huggies sends a nurse home to tired parents

The diaper brand launches an innovative service in collaboration with the Wonder platform – a home visit by a certified nurse for parents of a first child up to one month old.

Huggies campaign

Parents, you must not pass this scar on to your children

We tell ourselves that we are just concerned about their health, that we want life to be easy for them, but in reality—we project our own childhood wounds onto our children. Let’s break this cycle.

The topic of weight strongly triggers parents.

Your child isn’t a start-up, and you’re not their manager—so why 4 extracurriculars a week?

Even first graders attend three or four activities—English, programming, robotics. A parenting coach explains why home time after school matters for family bonding.

Girls dancing in a ballet class

The secret is in the spread: Ideas for nutritious sandwiches for healthy children

The beginning of the school year is a great time to leave behind all the less healthy summer nutrition – and invest in nutritious sandwiches that will keep the kids focused during the school day.

A sandwich for school

Focus from nature: The plants and nutrition that will help your child stay focused in class

You don’t have to suffer from ADHD to experience concentration difficulties during studies. Children’s nutrition, together with certain medicinal plants, can make a difference.

The beginning of the school year is an exciting time, but for children with ADHD it can be accompanied by stress, restlessness, and reduced focus

32% of students suffer from back pain due to the weight of their schoolbag

An orthopedic specialist explains how to choose the right schoolbag that will protect children’s backs.

Kids carrying schoolbags

“Only we didn’t fly”: The summer when the kids discovered what social gaps are

How do you deal with children’s jealousy, why you shouldn’t be afraid to talk about money, and how to turn frustration into an opportunity for emotional and financial education?

Family vacation

Is August wearing you out? Get ready for September’s drama

Parents – if you thought it was hard for you now – wait until the beginning of the school year. But wait, don’t panic, there are some really simple things you can and should start doing now.

The first day of school

Who’s your child’s influencer? - opinion

Actively being a meaningful and significant influencer in our children’s lives is challenging for all parents.

 An illustrative image of a parent coming to pick children up from school in Israel.