Public diplomacy

A time to act: When citizens must become strategic communicators - opinion

Jews do not control the narrative. Like every other community, they participate in it.

An illustration of a spokesperson's stand with the Israel flag in the background.
The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion

The United Nations flag over the Jerusalem offices of the UN Relief and Works Agency (UNRWA) for Palestinian refugees.

Israel spotlights UN bias ahead of 2026 vote, but change rests with donors - analysis


Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.

How innovation-led diplomacy can help rebuild Israel’s global reputation - opinion

In a moment defined by polarization and information overload, Israel’s most effective diplomatic asset may not be louder messaging, but intentional proximity.

Global investors speak to audience at PLANETech Connects during PLANETech Week.

The Israeli side of the story deserves to be heard - opinion

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

South Africa's President Cyril Ramaphosa.

‘Part of historic process’: Netanyahu backs revised outline of IDF haredi draft bill at Knesset

Netanyahu at Knesset: Claims that Israel's standing has been harmed are a wave of lies • On haredi draft: 'You want to see an evasion law? That is what you brought'

Prime Minister Benjamin Netanyahu speaks at a 40 signatures debate, at the plenum hall of the Knesset, in Jerusalem, on December 8, 2025

Building bridges through innovation: AJC int'l mayors trip brings global leaders to Israel

Over 20 mayors and municipal leaders from 15 countries gathered in Israel for the five-day 34th Int'l Mayors Conference, organized by the American Jewish Congress (AJC) and the Foreign Ministry.

 Delegates of the 34th AJC International Mayors Conference meet with President Isaac Herzog in Jerusalem during their visit to Israel.

Israel's PR war is being lost by amateurs - opinion

While the government flails, individual Israelis and Jews with large online followings have stepped up.

The Israeli government fails to issue timely responses to anti-Israel accusations, such as the explosion at the Al-Ahli Hospital (pictured) in October 2023, which was later found to have been caused by a misfired Palestinian Islamic Jihad rocket.

Why Israel is winning on the battlefield but losing the global narrative war - opinion

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

Prime Minister Benjamin Netanyahu holds a rare press conference in Jerusalem on September 16, 2025.

'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech

The Prime Minister's Office and Spokesperson's unit initiated a public diplomacy campaign in New York City with billboards, including QR codes, on billboards and trucks around the UN HQ and Times Sq.

Prime Minister's Office launches public diplomacy campaign including trucks with billboards to commemorate Hamas's October 7 massacre, September 26, 2025.

No. 12: Isaac Herzog: President of the State of Israel

Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions. 

President Isaac Herzog, pictured on August 5, 2025; illustrative.

André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

JPost sits down with André Lajst.