Public diplomacy

Building bridges through innovation: AJC int'l mayors trip brings global leaders to Israel

Over 20 mayors and municipal leaders from 15 countries gathered in Israel for the five-day 34th Int'l Mayors Conference, organized by the American Jewish Congress (AJC) and the Foreign Ministry.

 Delegates of the 34th AJC International Mayors Conference meet with President Isaac Herzog in Jerusalem during their visit to Israel.
The Israeli government fails to issue timely responses to anti-Israel accusations, such as the explosion at the Al-Ahli Hospital (pictured) in October 2023, which was later found to have been caused by a misfired Palestinian Islamic Jihad rocket.

Israel's PR war is being lost by amateurs - opinion

Prime Minister Benjamin Netanyahu holds a rare press conference in Jerusalem on September 16, 2025.

Why Israel is winning on the battlefield but losing the global narrative war - opinion

Prime Minister's Office launches public diplomacy campaign including trucks with billboards to commemorate Hamas's October 7 massacre, September 26, 2025.

'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech


No. 12: Isaac Herzog: President of the State of Israel

Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions. 

President Isaac Herzog, pictured on August 5, 2025; illustrative.

André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

JPost sits down with André Lajst.

Explaining Israel's actions in Gaza is pointless - this is why - opinion

Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.

Foreign Minister Gideon Sa'ar holds a press conference in Jerusalem, July 16, 2025

Israel must win with moral clarity to win strategically - opinion

Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.

PALESTINIANS FLEE from the northern Gaza Strip amid an IDF operation last November. Claims like ‘there are no innocents in Gaza’ are profoundly wrong, morally and strategically, the writer argues.

Israel’s declining image in the United States poses a strategic threat - opinion

To halt the decline in US support, Israel must treat public diplomacy as a national security priority.

IDF operating in the Gaza Strip