Public diplomacy

Tzipi Hotovely, former envoy to UK, appointed Israel's new public diplomacy chief

Hotovely, who served as Israel’s ambassador to the United Kingdom between 2020 and 2025, was unanimously approved by the government.

Tzipi Hotovely poses for a picture at her office in Jerusalem on February 19, 2020.
MK BOAZ Bismuth leads a Foreign Affairs and Defense Committee meeting at the Knesset, in February 2026.

Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion

An illustrative image of a statue of Lady Justice.

Who decides the greater good in wartime? Israel Is fighting that battle now - opinion

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion


A time to act: When citizens must become strategic communicators - opinion

Jews do not control the narrative. Like every other community, they participate in it.

An illustration of a spokesperson's stand with the Israel flag in the background.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

Israel spotlights UN bias ahead of 2026 vote, but change rests with donors - analysis

There is a sprawling, well-funded, bureaucratic international ecosystem that has spent years normalizing a singular narrative about the Jewish state. It’s called the United Nations.

The United Nations flag over the Jerusalem offices of the UN Relief and Works Agency (UNRWA) for Palestinian refugees.

Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.

How innovation-led diplomacy can help rebuild Israel’s global reputation - opinion

In a moment defined by polarization and information overload, Israel’s most effective diplomatic asset may not be louder messaging, but intentional proximity.

Global investors speak to audience at PLANETech Connects during PLANETech Week.

The Israeli side of the story deserves to be heard - opinion

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

South Africa's President Cyril Ramaphosa.

‘Part of historic process’: Netanyahu backs revised outline of IDF haredi draft bill at Knesset

Netanyahu at Knesset: Claims that Israel's standing has been harmed are a wave of lies • On haredi draft: 'You want to see an evasion law? That is what you brought'

Prime Minister Benjamin Netanyahu speaks at a 40 signatures debate, at the plenum hall of the Knesset, in Jerusalem, on December 8, 2025

Building bridges through innovation: AJC int'l mayors trip brings global leaders to Israel

Over 20 mayors and municipal leaders from 15 countries gathered in Israel for the five-day 34th Int'l Mayors Conference, organized by the American Jewish Congress (AJC) and the Foreign Ministry.

 Delegates of the 34th AJC International Mayors Conference meet with President Isaac Herzog in Jerusalem during their visit to Israel.

Israel's PR war is being lost by amateurs - opinion

While the government flails, individual Israelis and Jews with large online followings have stepped up.

The Israeli government fails to issue timely responses to anti-Israel accusations, such as the explosion at the Al-Ahli Hospital (pictured) in October 2023, which was later found to have been caused by a misfired Palestinian Islamic Jihad rocket.