Public diplomacy
Israel’s 'hasbara' overhaul raises questions over who is in charge - opinion
Israel has invested heavily in public diplomacy, but can its government bodies coordinate effectively to improve its global image?
For many Israeli voters, concerns over Israel's public image take a back seat in election
Israel must treat the media war as seriously as Iran’s nuclear threat, Gil Hoffman says
The problem with Israel’s hasbara is what it refuses to say - opinion
Israeli, Georgia officials meet on antisemitism, public diplomacy at business chamber anniversary
The event also recognized 35 years of Moshe’s activity connecting the two countries and 15 years of Israel House, the public-diplomacy initiative he founded.
Mazal tov: Israel finally joined the cognitive war - opinion
The failure is not the size of the investment. The failure is treating an existential national-security responsibility as a marketing challenge that can be outsourced.
Israel has a right to defend itself on the information battlefield too - editorial
Today’s information battlefield is TikTok, YouTube, podcasts, Instagram, X/Twitter, and AI-driven messaging. If Israel wants to reach younger audiences, it must communicate where those audiences are.
Israel launches 'Masa diplomacy' program in push for pro-Israel advocacy through Diaspora youth
The program, proposed by Prime Minister Benjamin Netanyahu and Foreign Affairs Minister Gideon Sa’ar, stemmed from the rising antisemitism and disinformation surrounding Israel.
Noam Shapira appointed first Director of National Public Diplomacy Staff since before October 7
The government exempted the role from the usual tender process, with other candidates reportedly claiming that the process was predetermined.
![An Israeli flag [Ilustrative]](https://images.jpost.com/image/upload/f_auto,fl_lossy/q_auto/c_fill,g_faces:center,h_194,w_290/438338 "An Israeli flag [Ilustrative]")
Naftali Bennett warns Israel-US ties are weakening, urges overhaul of public diplomacy
“A nation cannot base its long-term strategy on a president who currently supports Israel,” Bennett said during a conversation with Jennifer Sutton.
The battle for the truth: Israeli public diplomacy is at a critical test - opinion
The failure of Israeli public diplomacy is not a new phenomenon. Rather, it is the result of years of neglect, lack of coordination, and above all, the absence of clear and centralized leadership.
Tzipi Hotovely, former envoy to UK, appointed Israel's new public diplomacy chief
Hotovely, who served as Israel’s ambassador to the United Kingdom between 2020 and 2025, was unanimously approved by the government.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.
Who decides the greater good in wartime? Israel Is fighting that battle now - opinion
The struggle between institutions, politicians, media and public opinion is shaping Israel’s war effort as much as events on the battlefield.
