Public relation
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.
'Paradox of success': Former IDF chief explains interception failure at Ramon
Gideon Sa'ar to WSJ: 'Israel fighting multi-front war on front lines, political arena'
Israel will always be in a never-ending PR battle - opinion
European officials off-the-record - opinion
Foreign Ministry officials from 12 countries discussed Israel, Hamas, and what comes next.
Israel’s battle for public opinion: Morality vs military might - opinion
Surely, Israel faces serious threats in Gaza, but the threats are not only military; they are threats to our moral stature.
Cognitive warfare: Israel needs to stop fighting defensively on hasbara - opinion
Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”
Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion
The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
What are the challenges within Israel's public diplomacy? - opinion
The ultimate and explicit goal is the destruction of the State of Israel through a combination of international and military pressure.
Dvora Szerer to be ICI Meeting 2024 spokesperson
Dvora Szerer, a communications veteran, has been named the spokesperson and public relations manager for the 29th Innovation in Cardiovascular Interventions Meeting 2024 in Israel.
The decline in Israel's PR standing is a concerning phenomenon, but it's fixable - opinion
Effective public relations have always been an essential part of Israel’s struggle on the international stage, but over the years, Israel has lost ground in this area.
Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage
"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
Eylon Levy: A conversation with the former English-language spokesman sensation
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Experts explain how Israel hampered its own public diplomacy
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
