Public relation
Why major brands are tearing up the traditional PR playbook
How media decides which deaths count and which events matter - analysis
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
'Paradox of success': Former IDF chief explains interception failure at Ramon
Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage
"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
Eylon Levy: A conversation with the former English-language spokesman sensation
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Experts explain how Israel hampered its own public diplomacy
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
Israel's unwillingness to mirror Palestinian propaganda is losing it the PR war - opinion
History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?
New study finds that world's largest tobacco corp. tries to gain public trust through science
The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.
Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion
Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly.
