Donald Trump sues Israeli company over 'Trump Vodka'

By TZAMERET PERNAT / GLOBES
April 17, 2011 17:27

 
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Donald Trump was recently surprised to discover that an Israeli company, H. Pixel International Trade Ltd. is using his name and registered trademark "Trump" without his consent and authorization, according to a petition for a temporary injunction filed with the Tel Aviv District Court last week.

Trump learned of the vodka from an employee who visited Israel and told him that she saw large advertisements for the vodka, which included Donald Trump's image. She also saw a website, Trump Vodka that used him in its domain name, which included his pictures and links to the Trump Organization. None of this had Trump's authorization.

The court filing states that, during an attempt to talk with Pixel International Trade, it was learned that Pixel had signed an agreement with a US company, which provided Pixel exclusive distribution rights to Trump Vodka in Israel, as well as rights to produce the products and launch advertising campaigns. However, Trump says in the petition for an injunction that, in 2010, the US company stopped producing vodka under the Trump trademark because the company failed to meet the threshold requirements.

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