General Electric VP sees more opportunities in Israel

“I understand the optimism people have here,” GE VP says of Israel. “It’s very much an energetic, can-do society.”

February 21, 2012 22:29
Beth Comstock

Beth Comstock_150. (photo credit: Reuters)


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General Electric will continue to invest in Israeli health care and cleantech and search for new opportunities in software and other areas, visiting senior vice president and chief marketing officer Beth Comstock said Tuesday.

Israel is the best country for business innovation, according to GE internal research, and its business executives are among the most optimistic in the world, she told The Jerusalem Post in a telephone interview.

“I understand the optimism people have here,” Comstock said. “It’s very much an energetic, can-do society.”

Referring to GE’s recent announcement that it will invest in Israeli start-up Check-Cap, a developer of an ingestible imaging capsule that may help detect colorectal cancer, she said, “We know Israel as a leader for health-care innovation.”

Cleantech would continue to attract interest, Comstock said, citing GE’s investment in Solar Edge, which makes systems that boost solar panels’ electricity production.

GE is the world’s 16thlargest company, with annual revenues of $151.63 billion, according to Fortune’s Global 500. The US-based conglomerate operates nine R&D centers in Israel, including the recently opened multidisciplinary center in Haifa, which conducts research on medical devices, water and clean energy.

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