One photo shows a group of friends who have dressed up as different perks found at a VIP screening, one of which is a pint of Ben & Jerry’s Cookies & Cream flavor, always a popular option. Another particularly detailed creation shows a woman who is half a pint of Phish Food – with all the requisite ingredients, including chocolate ice cream, marshmallow and caramel swirls and fish made out of fudge – and half a pint of the newer, low-calorie line known as Moo-Phoria, introduced to compete with the best-selling diet-friendly dessert Halo Top. The woman’s face and body are half white and half blue to match the background colors of the two cartons.A third photo shows a young couple dressed as Peanut Butter Cup and Bob Marley’s One Love flavors, carrying pints of the real thing.If these previous contestants try their luck again, the competition will be fierce. But those with a sweet tooth will want to keep their spoons – rather, eyes – on the prize: a half-year supply of Ben & Jerry’s. If they gave away a full year’s worth, it’s likely that nobody would be able to fit into their costumes the next year.The contest details will be posted soon, the ice cream company promised.
Ben & Jerry's whips up enthusiasm over its Purim costume contest
"Do you feel Purim is knocking at the door?" the company posted. "This is the time to start to invest [in making costumes] because our costume competition is getting closer."
