‘Jerusalem Ambassadors’

‘Jerusalem Ambassadors’ tell their personal Israel journeys through social media to show the country’s positive side.

May 22, 2014 13:00
4 minute read.

The ‘ambassadors’ with Jerusalem Mayor Nir Barkat. (photo credit: Courtesy)

For Itzik Yarkoni, storytelling is second nature. When the world began to take notice of Israel, often in a negative political context on social media, Yarkoni decided to do what he knows best: Rather than advocate for Israel through political means, he decided to take on the task of representing Israel on social media platforms.

Between Facebook, Twitter and blogging, Yarkoni has successfully created a brand that does just that. BOMAH – the Brand of Milk and Honey, the fruition of Yarkoni’s dream, is a business intended to expose various groups of people to social media platforms to help them tell their story.


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