Although we are trapped in a concept - Calvin Klein fashion house never settles for just models equipped with impressive six-packs and massive arm muscles. He always brings forth a controversial campaign that includes a sizzling celebrity or an advertisement that guarantees two things - virality and buzz. The buzz, if you wondered, will not give up on brand items, but you know how it is.
In the list of faces that starred in the brand's iconic campaigns, there was the actor Mark Wahlberg, who before becoming a quality actor, was a rapper causing quite a mess in the early 90s. Singer Justin Bieber took his place in front of the camera in photos that were a direct continuation of Wahlberg's iconic campaign two decades later. Also, Jamie Dornan, who we remember without clothes in 'Fifty Shades of Grey,' left his mark on the American fashion house.
Now we continue with Calvin Klein with the casting of faces we all know. After a sizzling campaign starring Jamie Dornan for the underwear line, it's now time for a new campaign for the clothing line, starring actor Idris Elba.
British actor Idris Elba, 51, has an impressive resume. In addition to projects in theater, television, and film, Elba also works as a director and musician. He won a Golden Globe for his role as Luther in the crime series "Luther" which aired on Netflix, starred in the third film in the "Thor" series, in "Fast & Furious: Hobbs & Shaw," and in "Suicide Squad." Fans of quality series know him as Stringer Bell in the iconic series "The Wire."
The campaign, which was shot in the streets of New York, was photographed by acclaimed photographer Mart Els. The styling was done by former Vogue Paris editor Emmanuel Alt, and based on the photos, it seems that the rebellious and cheeky spirit has moved aside and paid a lot of respect to the clean, classic, and casual look.
In the photos, Elba wears classic items that create a winning combination and exude masculine elegance. In the menu: pre-washed jeans, a cozy sweater to wrap oneself in, a comfortable t-shirt, a classic trench coat, a bomber jacket, a button-down shirt, and a tailored suit with a light appearance. All the items are designed with clean cuts, in a daily yet sophisticated style that corresponds to the minimalism and effortless look that characterize Calvin Klein – the same aesthetics that made him an icon in the 1990s.