Unlike aging, a natural process that occurs with age and is influenced by physiological processes, the term "photoaging" refers to changes caused to the skin as a result of exposure to various environmental factors, including ultraviolet radiation (UV) and air pollution.
In fact, it is now known that these changes are the main ones responsible for skin aging and the appearance of wrinkles and skin damage. The main factor involved in this process is the "free radicals" found in sunlight and air pollution.
Ultraviolet radiation, dirt and soot accelerate the production of destructive molecules in the body, and as a result, they cause a chain of oxidative damage in the skin cells. These lead to the destruction of the tissue, starting from damage to the DNA of the cells, through inflammatory processes to damage to the skin's immune system and its natural regeneration capacity.
In order to deal effectively with these processes, the company NEAUVIA Italy launched an innovative "photo-aging" preparation - C -SHOT, a concentrated serum designed to treat wrinkles and dark skin spots, and to prevent the skin from losing its radiant appearance.
The serum is based on a breakthrough formula, which contains a powerful combination of active ingredients, known for their action on the signs of skin aging, headed by a stable and pure form of ascorbic acid (and vitamin C). In order for vitamin C to penetrate the cells, the cosmetic preparation must contain it in a concentration higher than 10%. In the meantime, the C-SHOT serum contains vitamin C at a concentration 3 times the standard and at the highest level (30%) approved for use in the cosmetic market.
In addition, it should be emphasized that even when it comes to substances whose beneficial activity has already been proven beyond any doubt, such as vitamin C, its presence in cosmetic preparations does not at all guarantee that it is active, nor even that it actually penetrates the place where it is supposed to work.
As mentioned, this is not the case with the C-SHOT serum, where the vitamin underwent a process that made it soluble in oil and, as a result, also stable. As such, the vitamin in the preparation is used as a "scavenger" and as an ingredient that binds hydroxyl radicals and molecules of torches that have entered the destructive chain of radicals, thus also making its importance known as a powerful antioxidant, neutralizing the "free radicals" that are formed in the skin and preventing destruction and wear and tear that contribute to the breakdown of collagen fibers And the elastin.
The fact that it is a stable vitamin ensures that it maintains its effectiveness in the serum for a long time, and also that it penetrates the skin and works effectively both in lightening the skin by blocking the activity of the enzyme tyrosinase responsible for the creation of the melanin pigment after exposure to the sun, and in increasing collagen production and inhibiting Oxidation of fats, in order to contribute to the appearance of bright, young and healthy skin over time.
Along with the vitamin, the serum is enriched with an anti-aging concentrate whose purpose is to help reduce the appearance of dark and inflammatory spots on the skin, while intensively encouraging the production of new collagen. This concentrate combined with vitamin C is quickly absorbed by the skin and does not create sensitive reactions. It breaks down melanin spots, serves as an effective antioxidant that prevents damage, and on the other hand also encourages the creation of collagen fibers, thereby reducing wrinkles that are caused by dryness or the effect of radiation.
Continuous use of the serum significantly delays the appearance of signs of aging such as loss of elasticity, wrinkles and pigmentation.