Staropramen premium beer Staropramen is one of the largest beer brands in the world and the leading beer in Prague, which has existed for over 154 years and is exported to a large number of countries in the world. A premium traditional Czech pilsner-style beer brewed using the finest ingredients, including premium Czech hops that provide a fine, slightly fruity aroma and a refreshingly balanced taste. 5% alcohol.
Prices: six-pack, 330 ml, NIS 40. 500 ml bottle, NIS 12, 500 ml can, NIS 12 Available at retail chains, selected liquor stores, selected bars and restaurants.
Miller Beer Genuine Draft (MGD) is one of the best-selling American beer in the world, produced by Miller Brewery, which is considered the second largest brand in the USA. This is a light beer that is considered one of the most popular in the US. As its name suggests, it claims to convey the taste of fresh beer from the barrel. The beer goes through a process of cold filtration carried out by ceramic plates at a temperature of -4°C, which saves the pasteurizer from the heat that damages its taste and freshness ˖ and in this way You get the taste of draft beer straight from the bottle. 4.7% alcohol.
Prices: 330 ml six pack, NIS 40, 500 ml can of beer, NIS 12. Can be obtained in the marketing chains and the selected liquor stores.
Nadav Arens-Ard, CEO of Carmel Wineries: "We are proud to launch our strategic collaboration with the Molson Coors beer corporation, to bring the news of Czech beer to the Israeli audience and to lead Staroferman's global strategy in Israel. Together with the addition of the American premium beer brand 'Miller' to our diverse portfolio, this is a strategic and significant move for the Carel Winery company that increases its involvement in the local beer market."
Carmel Winery has become a leading player in the beer market in Israel and has had success that has led to significant growth of the brands it leads and new to the market: the craft beer Alexander, the craft Gems beer and the premium German beer Krumbacher, this at the same time as the significant growth of the company's wine activity. Following this success, Carmel Wineries won the trust of the beer corporation MOLSON COORS, who chose the company to represent and distribute two of the world's leading beer brands.
The Molson Coors company was established in 1873 and is engaged in the production, marketing and distribution of beers in the USA, Canada and Europe. The company operates breweries in the USA and Canada as well as the production and marketing of beers in the UK. Flagship brands include the number 1 Czech beer Staropraman in Prague, the American premium beer Miller and more. A public company that owns "Carmel Wineries", the largest and leading winery in the wine market in Israel engaged in the production and marketing of wine, and also owns 30% of "Yafora" engaged in the production and marketing of soft drinks and mineral water.
The company produces wine at two central sites (Zikron Ya'akov and Alon Tabor) and the Yatir Winery also distributes the wines of the Vitkin Winery.
The premium beer brands 'Staroverman' and 'Miller' join the beer brand portfolio of Carmel Wineries, which includes the Israeli breweries 'Alexander' and 'Gems', the German premium beer 'Krumbacher' and AB InBev's premium beer brands: Stella Artois, Hogarden, Corona and Leff.