The Kaufman Group launched Napo, a young online brand for home wear

Napo by Kaufman Group: A new online brand for home wear targeting a young generation, offering mattresses and accessories for a stylish sleep experience. Estimated investment: NIS 5 million.

  Napo Sport - "The mattress dedicated to athletes"  (photo credit: Geva Talmor )
Napo Sport - "The mattress dedicated to athletes"
(photo credit: Geva Talmor )

Napo is the third brand in the Kaufman Group which is the leader in the sleep category and is considered a leader and influences the field in Israel, it has a blue and white mattress factory that is one of the leading in Israel. The group has a wide variety of brands and caters to a wide variety of audiences, both online and in the physical stores nationwide. Napo's mattresses are manufactured in Israel at Dr. Gav's factories.

The Napo mattress collection offers a selection of mattresses for precise adjustment for side, back or stomach sleepers, for athletes, lovers and romantics and those who want to enjoy all worlds:

One - the mattress for everyone, with a visco elastic layer which adapts itself to changing positions and wraps around the contours of the body.

The mattress comes with 2 comfort zones, allowing everyone to find their comfortable sleeping position. Produced in 2 colors: chic yellow and solid gray.

Napo Spoons - the pampering mattress for couples. A mattress that is especially suitable for those who like to spoon. It comes in a soft medium difficulty level with a system of isolated springs for personalized support, a visco-elastic layer that adjusts itself to the contours of the body and hugs it firmly, 2 comfort zones, and COOLin TECHNOLOGY technology that creates a refreshing cooling effect that makes the shared sleeping experience much more pleasant and romantic.

Napo Sport - the perfect mattress for athletes. Comes with a high degree of difficulty, has a system of isolated springs, a natural cooling gel latex layer, 2 comfort zones and COOLin TECHNOLOGY, a technology that provides a refreshing cooling effect, one that will make you wake up in the morning like new after a day of intense activity.

  NAPO PRO - ''The Master of the Mattress Collection''   (credit: Geva Talmor )
NAPO PRO - ''The Master of the Mattress Collection'' (credit: Geva Talmor )

Napo Pro - the master of the mattress collection, a mattress with an isolated spring system, 7 comfort zones, a triple indulgence layer made of visco elastic and SILVER TECHNOLOGY, a technology that gives a feeling of freshness and helps prevent odors. A mattress designed for all sleeping positions and for those who want the best.

In addition, the brand offers a package of solutions and complementary products in the world of sleep and home dressing, among them: jersey bedding, blankets, sleeping and sleeping pillows, bed bases, sofas and designed armchairs. Everything is available online, for quick and easy ordering, and at extremely affordable prices. The chain will offer customers a 100-day trial on the new NAPO mattresses. Full refund so there is nothing to worry about anymore.

Mattress prices: from NIS 2,290.

Ronan Kaufman, owner and CEO of the Kaufman Group: "The Kaufman Group continues to lead, innovate and appeal to new target audiences, this is why we decided to establish Napo, a chain that will sell its products only online and appeal to a target audience that is looking for immediate availability and changing trends." Set out with the goal of expanding the group's activities and providing a professional response and many years of experience in the field of furniture and mattresses to the broad Israeli audience, and this time it will focus on the new and young generation.

In the last year, we worked hard on developing an innovative website for the brand that would include a means of direct and constant contact with the young audience through the means of communication that they feed on directly: social networks, direct on-line response, immediate delivery and a product line. We expect Napo to contribute to the continued growth of the group in the coming years and to increase the group's target audience."

 Napo Spoons - ''a pampering mattress for couples who like to sleep on spoons'' (credit: PR)
Napo Spoons - ''a pampering mattress for couples who like to sleep on spoons'' (credit: PR)

The Kaufman Group is a privately owned company of the Kaufman family, a second generation of mattress manufacturers since the 1950s in Israel.

The group manufactures, imports and distributes a leader in the fields of health and comfort, design and lifestyle. The well-known brands: NATUZZI ITALIA, Dr. Gav, DROM, ITALSOFA and HOUSE OF MARELY reside together under one roof, at the Kaufman Group.

The logistics centers and offices of the group are located in Lev Ha'aretz Park in Rosh Ha'Ein, and employ approximately 300 people.