The joint collection, the stock of which is limited to the Chol HaMoed period only, offers 40 trendy items oozing style that will star in the upcoming season, from a minimalist tracksuit set to a tailored set that is suitable for both day and evening, from a top in a soft and classic cut to button-down shirts in oversized cuts. Or Luzon's capsule collection consists of must-have unisex items along with hot trends. The collection combines feminine and masculine fashion, comfort and elegance that create a personal statement and a total look that is timeless.
The click with Adika was immediate. Luzon describes: "Already in the first meeting with the people of the brand, the connection fitted like a glove.
The vision created following the conversation with the designers was clear and I am sure that everyone will be very surprised by the results."
Adi Tigar Azoulai, Vice President of Marketing, Adika believes that the collection is directly suited to the brand and its customers: "When we thought of someone suitable to design a collection for the brand, the first name that came up was Or Luzon.
In our opinion, she is one of the most talented stylists in Israel, both in terms of her taste in clothing and dressing and in terms of what she represents."
Tiger Azoulay adds about Luzon and the precision of the selection: "Or is uncompromising, ambitious, brings inspiration and experiences from around the world and combines trends alongside must-have items that everyone must have in their closet ".
Collection size range: XS-XL Price range: NIS 150-400. Available on the Adika website: https://adikastyle.com/ and the chain's branch at Dizingoff Center