As part of Bank Hapoalim's long-standing commitment to society and the community, Bank Hapoalim announced at the beginning of the 'Iron Swords' war the establishment of a fund of up to NIS 100 million to support the surrounding settlements and the war wounded.
The foundation is headed by a public committee headed by Major General Amram Mitzna and other public figures. The data from the Ministry of Defense and the Department of Rehabilitation show that the extent of the wounded in the Iron Swords War and the severity of the physical and mental injuries is one of the highest that the country has known: about 13,000 soldiers were evacuated to hospitals in Israel, of which over 6,000 are already being treated in the Department of Rehabilitation at the Ministry of Defense, and about 21% are dealing with mental reactions and post trauma. The rehabilitation department estimates that by the end of 2024 the number of applicants for recognition will reach 20,000 physically and mentally wounded.
The move "For Success" will be accompanied by a campaign that will be launched tonight led by the actor Amos Tamam, the presenter of Bank Hapoalim, which will focus on the rehabilitation process of Adam Abramov, an IDF soldier fighting in the Egoz unit who was seriously injured in the Iron Swords War in Gaza and is currently hospitalized in Ichilov undergoing advanced rehabilitation.
As part of the campaign, which was filmed at the Battle House in Tel Aviv, we will get a glimpse of the rehabilitation process of Adam Abramov, an IDF soldier who was seriously injured in the war in Gaza, which includes the complex treatments and coping that every wounded soldier has during his rehabilitation until he returns to routine and a normal life.
As part of the move, all IDF wounded who were injured during the Iron Swords War will be offered a value proposition that includes a number of benefits: free entry for each wounded person and his family member for 6 months to any combatant's home in Israel. A customized rehabilitation program. to the path of civilian life through training, studies and employment. An aid fund that will provide one-time grants for immediate needs up to NIS 4000 to the injured with financial difficulties.
The public committee of the "Poalim Litakuma" fund is chaired by Maj. Gen. Amram Mitzna and three other public figures are members of it: Prof. Yifat Biton, professor of law, the president of the Achava academic college and the chairman of the board of heads of the public academic colleges, Mrs. Sigal Moran, who serves as CEO. Liit the Ministry of Welfare and Social Security and the head of the Bnei Shimon Regional Council, and Ms. Keren Turner Eyal, a partner in the Vintage venture capital fund, who served as CEO of the Ministry of Finance and the Ministry of Transportation.
The members of the committee on behalf of Bank Hapoalim are Amit Oberkovitz, deputy to the CEO and in charge of the human resources division, attorney Yael Almog, deputy to the CEO and chief legal advisor, Dr. Amir Bakr, the bank's chief auditor, and Keren Mazor, chief of staff of the chairman Bank Hapoalim Reuven Krupik, chairman of the bank's board of directors serves as an observer of the fund.
Reuven Krupik, Chairman of the Board of Directors of Bank Hapoalim said: "This is the first and significant project we are announcing as part of the Takuma fund that Bank Hapoalim established immediately after the war began. But it is natural that we decided to start the restoration journey, with those who sacrificed their bodies and souls in the battles. It is a moral duty of all of us and a great privilege for us to act on behalf of the injured and their families on a path that begins with hospitalization and continues by accelerating the return to a full life and quality employment. I thank the Friends of the IDF Disabled Association for the important partnership for the IDF's wounded and wounded."
Adi Strauss, Chairman of the Association of Friends of the IDF Disabled People's Organization said: "The strategic partnership with Bank Hapoalim is practically our moral duty as an Israeli society in general and as a business sector in particular to embrace the wounded and wounded of the IDF and the security forces who have paid with their bodies and souls for the security of the state and its citizens And to support them in their inspiring way to live full lives again as active and contributing citizens in Israeli society.
The Friends Association and the IDF Disabled People's Organization are proud to march alongside Bank Hapoalim, the largest and leading bank in the State of Israel, which engraves on its flag to support the wounded and wounded of the IDF, the heroes of Israel."