The shopping holidays leading up to Rosh Hashanah have already become commonplace in the mouth of anyone who considers themselves a "shopaholic", but it is doubtful that many in Israel have heard of American Memorial Day. Dr. Liraz Margalit, a researcher of behavior in the digital age, a lecturer at IDC, says: "What turned American Memorial Day into a shopping celebration happened somewhere in 1971, when the "National Holiday Act" came into effect, which was approved three years earlier by Congress and established Memorial Day It's a day off."
Margalit adds: "It was decided to change its official date and celebrate it every year on the last second day of May. This is how the US Congress ensured that Memorial Day would be the continuation of the weekend, since the American weekend falls on a Sunday. The result was a whole weekend of entertainment and shopping. And so it turned out that American Memorial Day is nothing less than business genius that turned the sleepy month of May into a profitable day and one of the most important from an economic point of view."
Yaron Ben Eli, CEO of the USSHOPS group, which specializes in personal imports from the USA, says: "In recent years, we have seen more American shopping dates being adopted by Israelis. After embracing the shopping holidays in November - December, Israelis show an openness to less familiar days that enter the annual shopping calendar and take advantage of the opportunities and discounts offered by the major websites in the USA. "At USSHOPS, we have been following the behavior of Israelis and their reaction to the American sales days for years, and there is no doubt that every year more and more Israelis become aware of this day, understand its consumer viability and prepare a shopping basket for themselves that they will use as soon as the sales start.
All of these testify to the existence of "The Israeli consumer is smart who recognizes good opportunities and buys when it has value. Especially when the American sales are deep sales that offer aggressive discounts unlike what is accepted in Israel," Ben Eli elaborates.
Among the Israelis' favorite categories can be found the category of fashion, footwear, gadgets and more. This shopping celebration joins the trend of increased shopping by Israelis in the U.S. from the beginning of 2021 compared to the same period last year. Liraz Margalit says more about the day that has become a shopping celebration and a recognized cultural phenomenon in the U.S.: "Over the years it can be seen that business owners jumped at the opportunity and turned the Memorial Day is a well-publicized shopping celebration that makes everyone who does not participate in the celebration feel left out.
In the age of social networks, Memorial Day is marked with the hashtag that was perceived by us as nothing less than the delusional "Happy Memorial Day". Business owners do not miss an opportunity to market their wares and enjoy "Memorial Day" Sale" (yes, you heard that right). All the popular brands joined the celebration because if there is one word that hits our emotional buttons faithfully: "sale".
The USSHOPS website, for personal imports from the USA, allows the Israeli consumer to buy the brands and sales on the American websites and receive them with a courier delivered to the home, offers a glimpse of the most worthwhile promotions in the next two days in the USA: The children's place, gives between 50%-75% discount on children's clothes .
For example: a tank top for boys $4.99 (instead of $12.95) | 2 white shirts $5.99 (instead of $25.95) Nautica offers, 50%-70% discount on a variety of men's clothing.
For example: a polo shirt at a price of $19.99 (instead of $59.50) The shoe brand Nine West also offers 50% discounts on a variety of sandals.
For example: women's sandals - $24.50 (instead of $49) | Platform Sandals $29.50 (instead of $59) Joe's New Balance is offering up to 60% off a variety of men's and women's sneakers.
For example: Men's Sneakers $59.99 (instead of $119.99) Amazon and Walmart have created a special Memorial Day special for cooks, website Williams Sonoma gives up to 50% discount on the variety of items for the kitchen.
For example: a set of 3 silicone spoons at a price of $4.99 (instead of $13.95). .dealtas.com/ .