In preparation for Passover, the Ofer shopping mall chain is launching a wide-ranging campaign for the launch of a NIS 20 gift sale, which will take place in 17 of the chain's shopping malls across the country. The campaign will cost an estimated investment of approximately NIS 3 million, starring the presenter Adi Ashkenazi and will include the variety of gifts that can be purchased at Ofer mall stores for Passover, for only 20 NIS.
As part of the promotion, leading brands from the fields of fashion, housewares, kitchen products, footwear, bags, cosmetics, care, perfume, games, toys, books, fashion accessories, food products and more participate.
The campaign was conducted through the McCann advertising agency, under the title: 'Hundreds of gifts for only NIS 20 only in Ofer malls', and it will appear in all the leading media: advertising on television channels, radio broadcasts, a broad digital and social campaign, billboards and broad advertising in the 17 malls. In addition, the campaign will be distributed in an adapted manner in the ultra-Orthodox sector and the Arab sector, on the occasion of Easter.
According to Tali Baral, Marketing Director of Ofer Malls: "The NIS 20 gift campaign is identified with Ofer Malls and has been successful for many years. This year, due to the fact that many consumers will celebrate Passover in Israel and not fly abroad, we made special efforts to offer hundreds of particularly valuable gifts From many categories and in a broad campaign adapted to the situation and atmosphere in Israel starring Adi Ashkenazi. Despite the challenging period, it is important to continue to drive trade, buy in Israel and support the economy."
A gift campaign for NIS 20 will be presented for two weeks, between the dates: April 7-22 and will take place in the 17 shopping malls participating in the campaign: Ofer Naharia Mall, Ofer Center Nof HaGalil, Hutsat Hamfaretz Outlet, Ofer Haryon - Kiryot, Ofer Grand Mall - Haifa, Ofer Hadera, Ofer Hasharon - Netanya, Ofer the Grand Mall - Petah Tikva, Ofer Sirkin - Petah Tikva, Ofer Marom - Ramat Gan, Ofer HaGiva - Givat Shmuel, Ofer Havanir - Nes Ziona, Ofer Rehovot, Ofer Billo Center Outlet, Ofer Adumim - Ma'ale Adumim, Ofer Harel Mall, Ofer Grand Mall - Beer Sheva.