The global Apple company is deepening its business and strategic cooperation with iDigital - the company will operate branches in Israel in the three prestigious retail formats of Apple, called APP, APR, AAR - this is a real revolution in the customer experience, service experience and sales in the chain stores.
iDigital's flagship store in the Ramat Aviv Mall branch, the first of the chain in Israel, will be converted into the first Apple Premium Partner APP store in Israel and during the year 2024 two more APP branches will be opened. The APP branches set a new standard. iDigital customers will enjoy the closest experience to Apple Stores in the world in terms of design, service, expertise and a variety of other values and services - a consumer experience at the highest international level.
Visitors to the flagship stores will be greeted by an iDigital representative who will assist customers at all points of contact with them, including guidance and expert support according to the customer's needs. The customer will experience an optimal experience, accurate and personalized product adjustment, advice, technical service and more. In addition, a particularly big news - at the branch, the company's customers will be provided with laboratory services and product repair by an expert technician in a period of up to 48 hours.
The new APP branch will allow customers to have a wider experience with Apple products. Dedicated spaces designed with a more comprehensive experience in mind, allowing customers to examine a variety of products and accessories related to each other in a specific area and to understand in depth how they will want to use them and what supporting accessories they will need.
iDigital experts will accompany the customers in experimenting with the variety of products in the store, will match each customer with the product that exactly suits their needs, will ensure the transfer of information from the old device, will personally guide the customer on the use of the product and its key features and will match the customer with the variety of complementary accessories required to get the most out of the device The Apple he purchased.
Similar to the brand stores in the world, the store will have a special area designed and equipped to hold group trainings and demonstrations that will be delivered by iDigital's experts on various topics related to the use of Apple devices as well as the unveiling of new features. Customers will be able to sit comfortably in frontal training and watch a demonstration on a large screen that will enable a holistic understanding in practice. The training schedule will be published on the company's website.
In addition to all these, iDigital is currently implementing a significant and wide-ranging process of digital transformation and automation of existing and future processes for the purpose of improving the company's customer experience, with an emphasis on two significant projects.
A flagship project based on the cooperation of Apple worldwide with the digital commerce platform Shopify, use of which is given to Apple's leading business partners worldwide only. As part of the project, and as a senior partner of Apple, an advanced content and trade website of the company will be launched in early 2025 that will allow customers to experience the iDigital-Apple experience that exists in the branches and in the physical world as well as in the digital world.
Doron Sela, CEO of iCon Group and iDigital: "iDigital is proud to continue the deep strategic partnership with Apple in Israel and launch together for the first time in Israel the APP format with a first flagship branch in the Ramat Aviv Mall. This is a significant step that will help to further establish iDigital's position as the leading chain in sales and service for Apple products in Israel and above all an expression of confidence by Apple in iDigital and the Israeli market. We bring real news to Apple customers in Israel both in the experience of visiting the store and in the variety of products and service. This step will make it possible to make Apple products and the company's excellent service system even more accessible and to continue to strengthen the relationship between iDigital and the Israeli Appleists."