Eat the cake and leave it whole (and intact): We found the ideal concealer

Finding a concealer that's thin, covers well, and lasts is a universal challenge - Maybelline New York cracked the code.

  (photo credit: PR abroad)
(photo credit: PR abroad)

Concealer is perhaps one of the most challenging products to match to yourself, especially if you've reached a certain age and the skin under your eyes isn't as firm as it used to be.

Concealer tends to hide skin flaws while highlighting others, and if a concealer covers blemishes well, it's reasonable to assume it's too thick, emphasizing wrinkles. Rarely does a product come out that covers perfectly while being thin enough and moisturizing enough to provide this dual solution for non-young skin, and Maybelline did it, adding durability too.

Maybelline launches the perfect concealer with a lightweight texture and a matte finish, lasting up to 30 hours, full coverage, and a flexible applicator with comfortable curvature for stable and uniform grip. Super Stay Active Wear belongs to the new generation of long-lasting concealers, liquid with a lightweight texture for full coverage, and comes in 4 new shades for different skin tones.

  (credit: PR abroad)
(credit: PR abroad)

Super-durable, super-comfortable

The concealer has a unique formula with revolutionary technology that provides full coverage with a matte finish, instant concealing and blurring of black circles and flaws, and gives a natural look.

Feels like a second skin

The liquid concealer, with a lightweight texture, blends wonderfully with the skin, looking and feeling like a second skin. Lightweight, breathable, comfortable, and easy to apply.

Instructions for use

Use the applicator to apply the desired amount under the eye area.Gently dab to spread the material until the desired result is achieved.Price: NIS 45, available at selected pharmacy chains and online.