Makeup

Brand news: The story behind the look

Niche fragrances, underground capsules, home hair removal, color of the year selection, Brazilian rhythm, and a dessert transformed into a beverage.

Brand news.
Brand news.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.

Sephora Collection beauty products to be officially imported, sold in Israel - report

NYX

Limited edition makeup inspired by The Simpsons


New mascara that promises dramatic length

The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.

L'Oréal Paris

A primer serum that promises makeup that lasts for 24 hours

The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.

Maybelline New York's Grippy Primer Serum

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Makeup setting spray that dries within 3 seconds

Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.

L’Oréal Paris

Waterproof makeup remover with A dual–phase formula for sensitive eyes

The dermo–cosmetics brand URIAGE is expanding its cleansing line and launching an innovative eye makeup remover, for removing waterproof mascara and lipstick.

URIAGE

Brand news: Evolution of a brand and AI in the service of beauty

Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.

IL MAKIAGE

Huda Kattan faces backlash after reposting pro-Iranian regime video

Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

7 items we loved this week

We couldn’t decide: Zara’s pants or the satin dress from Mango?

Mango

Demi Moore named Kérastase Global Brand Ambassador

L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.

Demi Moore for Kerastase