Just before we bid farewell to winter boots and shoes, take a glimpse at the hottest trends to rock in spring-summer.
Prepare Your Feet for Summer
Crocs continues its exciting partnerships and designs featuring Barbie, Speedy McQueen NBA, and more, with innovative footwear technology resulting in soft, stable, lightweight shoes easy to clean and durable for years. The platform introduces leading designs like Mega Croc returning with an upgraded rubber sole, enhanced outer sole, upgraded platform, and customizable straps with Jibbitz. Crocs collaborates with the toy brand Woody Story for kids' shoes.
HOKA, the rapidly growing running and walking brand, focuses on models like ARAHI 7, the latest in stability footwear, TRANSPORT - the brand's lifestyle model returning with an upgraded upper and collaboration with the American CORADURA company specializing in durable fabrics. Stomp Slide - lightweight platform sandals with holes for Jibbitz.
Congratulations to the WeShoes network, marking a record year with a 15% growth, thanks to prominent brands like Hoka, Crocs, Blundstone, HeyDude, FreedomMoses, and SeventyNine, Oscar's, Mighty, and Candy. The network also imports bags from Desigual, Kan-Ken, Delsey Paris, Lee Cooper, and Travel Lite, and exclusive Crocs energy line available only at Shufra branches and selected boutiques. Available at WeShoes stores and online.
Socks Galore
Alfyn Style introduces the American sock brand DARN TOUGH, offering quality merino wool socks for various uses, from military to running, daily wear, and mountain climbing, with a lifetime guarantee. These socks endure the toughest terrain and promise not to leave foul odors, even with continuous wear for 5 consecutive days.
The collection includes soldier socks, thick at the bottom for cushioning during intense physical activity, hiking socks for challenging trails, ski socks, or for those suffering from cold feet, running socks with COOLMAX fibers for sweat-wicking suitable for vegans, seamless hiking socks for women, suitable for summer. Available at Alfyn Style stores in Netanya, Tel Aviv, Yogur Junction, and online.
Spring Scents in the Air
Chloé's philosophy gives birth to a new fragrance in the Nomade series - an iconic perfume that blends different cultures and celebrates the passion for wandering and distant regions. The fragrance pays homage to the birthplace of the brand's founder, Gaby Aghion, born in Alexandria and moved to France in the mid-40s. Since founding Chloé in 1952, memories of her birthplace continued to inspire her, including the colorful sands of pink and beige.
LANCÔME presents a new edition of La vie est belle ROSE EXTRAORDINAIRE in a sculpted bottle inspired by the blooming rose. The master perfumers Anne Flipo, Dominique Ropion, and Caroline Dumur created a woody-amber-floral fragrance, a unique synergy of rare roses, absolute of Damascus rose, opulent and sensual, and an accord of 'space rose' magnified in a zero gravity environment by NASA.
MUGLER, the perfume brand, launches Alien hypersense edp, the radical version of Alien from 2005, for those who love perfumes with a strong presence and high longevity. Alien is a creature from outer space, a muse bathed in sunlight, generous, benevolent, carrying with it an amethyst gem of great power capable of revealing the light and creative power of every woman. The new muse is powerful and instinctive, unapologetic, sometimes dangerous, new, bold, naturally fabulous.
Fashion House GOLBARY unveils a floral series where everyone can find their favorite scent. In the collection: JASMINE&SAFFRON - an oriental floral scent with saffron, orange, jasmine, caramel, musk, and amber notes, AMBER&TONKA - a woody scent combining amber and tonka beans, containing lemon, wood, cashmere, bergamot, myrrh, vanilla, musk, and tonka beans, ROSE&BLACK PEPPER - a romantic floral scent containing peach, blackberry, raspberry, roses, violets, jasmine, amber, and black pepper, and more.
Let There Be Light
ORIGINS introduces new products in the energizing ™GINZING series, revitalizing and invigorating the skin, providing a fresh, radiant, and healthy look. The series combines innovative ingredients and technology that encourage the skin's natural energy to improve its appearance and texture, while restoring its natural glow.
The ™Vital-Synthesis technology operates in two pathways, using core ingredients derived from plants: white panax ginseng and caffeine from coffee beans, together providing the skin with a renewed and vibrant appearance.
The series welcomes 2 new products: Ginzing Refreshing Scrub Cleanser - a grainy cleansing soap that nourishes and energizes the skin instantly, also containing jojoba beads naturally providing a gentle exfoliation for the skin, with an aroma of juniper, lemon, and mint, and Ginzing Glow boosting Gel Moisturizer - a gel moisturizer containing crushed mineral pearls, available at Be, Hamashbir Lazarchan, TERMINAL X, and GLAM 42 stores, selected branches, and online stores.
Apply and Renew
Kiehl's, the New York-based skincare brand, renews with Retinol Skin-Renewing Daily Micro-Dose Serum for skin rejuvenation, containing micro-doses of retinol in an innovative formula, providing precise daily dosage, offering visible anti-aging benefits while minimizing traditional retinol side effects, based on clinical appreciation.
The patented formula, featuring Ceramides and peptides, aids in strengthening the skin's natural defense barrier. Available at brand stores.
Home Dressing
Naaman Presents Spring Collection for Professional and Practical Cooking and Hospitality Upgrade Discover Naaman's spring collection for professional and practical cooking, guided by chef Asaf Granit, the brand's presenter and professional consultant.
Among the highlights: the 100% cast aluminum Black Stone cookware series with a variety of pots and pans for all types of stoves, including induction, with a high-quality Non-stick coating for preventing food sticking and healthy, low-fat cooking. In the frying and cooking realm, the premium Black Stone series shines with pots, pans, sautés, and a unique oval pan for fish preparation. The body of the utensils is made of aluminum for quick and uniform heat distribution and significant time and energy savings, with a high-quality Non-stick coating for preventing food sticking and reduced oil usage.
Vardinon offers a whole world of quality home styling products using fine fabrics including Percale cotton with a density of 200TC, satin fabrics with densities of TC300 and TC500, Egyptian cotton with a density of 400TC, and luxurious jersey fabrics.
The highlight is the Mix&Match category offering a variety of sets for self-assembly in various fabrics, colors, and textures. In response to demand, Vardinon experts developed self-assembly sets in a boho-chic style with Percale cotton fabric adorned with lace accents, exceptionally soft due to a unique softening process during production, in white, beige, and lilac colors. Available in Vardinon stores nationwide and online.
In the Kitchen with Madam Perez
If you fancy cooked meals but lack the strength to cook, Soglowek introduces Madam Perez - a series of 7 homemade dishes for a romantic meal when all you need to prepare is the carbohydrate base (pasta, rice, noodles, couscous) at home, heat up the ready meal, and that's it. The dishes are frozen, based on homemade recipes, and do not contain preservatives. In the series: couscous soup with chicken, Bolognese sauce, meatballs in tomato sauce, chili con carne, red curry chicken, Szechuan chicken, and beef massaman curry. The dishes are the result of Soglowek's long-term innovation division and are produced with a unique patented technology. Available in retail chains.
