The global health and wellness company Herbalife is launching a rebranding that reflects the unique goal of the company to help people live their best lives under the slogan Herbalife - live your best life.
Over the years, in order to adapt to changing market needs, Herbalife has continued to refine its value proposition to consumers, transitioning from a weight loss focused company to a nutrition and healthy lifestyle company. Now, with the launch of the new branding, Herbalife once again refines its strategy and positioning as the leading community supporting a healthy lifestyle.
The new logo honors Herbalife's heritage, which was founded by Mark Hughes in 1980 with the goal of offering excellent nutrition products alongside entrepreneurial opportunities and the support of a supportive community. The modern design allows additional potential audiences to connect with the brand. The three leaves illustrate Herbalife's value proposition - a holistic envelope that includes physical health, support for mental well-being, and business opportunities that allow each individual to fulfill their potential and create change in their lives.
The position of the leaves above the company name symbolizes continuous growth, and the connection between the letters "a" and "i" symbolizes connection and unity. The green color is an integral part of the brand's identity and symbolizes health, nature, growth, abundance, and life.
An Ongoing Journey to Improve Lifestyle
The new slogan alongside the logo - "Live your best life" - illustrates the fact that Herbalife offers a continuous journey to improve life in three areas, not just focused on achieving quick results.
According to Ron Porat, CEO of Herbalife Israel: "I am proud to be part of an innovative and groundbreaking company that is always focused on its customers and loyal to the values on which it is based. We always strive to do the right thing, we work together, and we aspire to continue to grow."
Herbalife is a leading company and community in the field of nutrition and healthy lifestyle, offering scientifically supported nutrition supplements and skincare products, alongside a business opportunity for its independent distributors. Founded in 1980, the company operates in 95 markets worldwide through entrepreneurs who provide personal support and a supportive community that inspires customers to adopt a healthy and active lifestyle.
5 Factories, 8 Laboratories, and 300 Scientists
The company's five innovation and manufacturing facilities around the world use advanced technology, scientific research, and consumer data to develop and produce products. Eight quality control laboratories ensure that the company's products are of high quality and meet strict quality standards (ISO 17025).
The company employs over 10,000 employees worldwide, including 300 scientists. Herbalife has won numerous awards for its activities, including in the field of responsible investments (ESG) and product quality.