Israelis hit the bottle in style, according to research company Dun & Bradstreet. Local consumers tend to spend an average of NIS 13.9 on purchases of wine, almost double the NIS 7.7 spent on the next most popular beverage, beer, and NIS 9 more than the amount spent on purchases of hard alcohol. Local wine connoisseurs also tend to prefer blue & white products, as some NIS 560 million of the total NIS 700m. spent on wine last year came from sales of Israeli-made products, D&B said. The largest wineries by market share were Carmel, Barkan, Golan Heights and Binyamina, which accounted for almost 80 percent of wine sales in 2006.