Victory Mountain Peak, Tura Winery
With timing that could not have been more precise, and on a date no less moving, the excellent winery launches the bottled "Spirit and Victory" edition.
Victory Mountain Peak is the new flagship wine of Tura Winery, created in memory of the fallen, in honor of the return of the hostages, and as an Israeli homage to the President of the United States — "out of respect, faith, and determination, and as a symbol of the power of the Israeli nation to unite, overcome, and move forward even in difficult times."
The victory bottle (NIS 285) is a dry red wine made from Cabernet Sauvignon, Merlot, Cabernet Franc, and Shiraz grapes harvested from Bracha Vineyard and aged for 22 months in oak barrels. Yes, someone already thought back then about the big day after the darkness.
The wine holds a deep red color, a spicy fruit aroma, and a balanced sip that also promises aging potential, "to continue and renew with faith in the inner victory and the national strength that always leads us to a better future," as described by Vered Ben Saadon, one of the winery's owners.
Sweet and Sour Snack, Beigel Beigel
The Israeli snack brand takes advantage of the new year for some playful shelf fun and an intriguing launch.
Beigel Beigel’s sweet and sour snack joins its “Thin Thins” series and holds the same popular characteristics of baking, crispiness, and thinness, of course. To these, a very noticeable seasoning of flavors is added — ones that at first feel a little funny, then continue almost automatically, and end only when the bag is finished. In other words, quickly.
Rana Pasta, Israco
The Israeli company from the Tiv Taam group lands in Israel a delicious and much-needed post-holiday shipment. Someone has to comfort us these days, after all, when the vacation is over.
Rana’s chilled pasta comes in 250-gram bags intended for a meal for two, and in three versions — ravioli filled with “alla Genovese” pesto, ravioli filled with white truffles, champignon mushrooms, and ricotta cheese, and tortellini filled with porcini mushrooms and cheese. Preparation time is quick — just a few minutes from decision to plate. The pasta is excellent for its kind, the fillings feel good, and overall it’s a pampering, upgraded home experience. Price: NIS 29.90.
Energy Drink, Hell
The sparkling — literally — energy drink market receives a very intriguing and much-needed Hungarian reinforcement.
The Hell brand has already accumulated almost two decades of refreshment in dozens of countries and now lands here through the importer Diplomat. The debut lineup includes two flavors (classic and apple), boasts five types of vitamins, and highlights a collaboration with Italian actor Michele Morrone. The taste is good — certainly considering the genre — the boost is present, and overall the hope is that this marks a breakthrough of the glass ceiling for this category.