Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

After her success in eveningwear design, fashion designer Oria Azran has designed a personal collection in collaboration with the fashion brand Renuar, telling the story of her life and leaving room for each woman to tell her own story. The collaboration with Renuar allowed Azran to dream big and turn a small memory—a scarf with an illustration of her late father’s Alte Zachen car—into a symbol of nostalgia, emotion, and longing.

The collection was built from a desire to connect meticulous eveningwear with everyday fashion that has a personal touch, street fashion with elegance, and the past with the present. It is based on bold combinations of design and materials, with silhouettes inspired by trench coats alongside tailored elements such as epaulettes and collars—pieces that convey soft, feminine, effortless strength.

Among the standout pieces: A knitted set of bodysuit and skirt with an asymmetrical waist cut, square silk scarves, a silk tie, a baseball cap, and rubber boots, in a color palette of smoky pink, soft sky blue, vanilla and brown tones, and touches of black.

Luxury brand Sisley, which combines scientific research and plant-based ingredients, is launching the Phyto Lip Balm Boost series for smooth, radiant, and glowing lips saturated with moisture. The series includes three sheer shades, among them a vibrant pink that adapts to the lips’ pH level.

Also from the brand, the Black Rose skincare emulsion gives the skin a satin feel, glow, and softness like a second skin, with a texture as light as water, as soft as silk, as pleasant as balm, and a captivating black rose scent.

April chain expands its niche brand activity, launching for the first time in Israel Aholic—a new French perfume brand that includes a collection of seven fragrances for women and men, based on the concept of personal addiction stories. The fragrances are rich and complex, with woody, ambery, floral, and musky notes, and names such as Lost In Lust, Love Dopamine, and Forbidden Fuel. Each perfume represents a unique interpretation of passion, drive, and emotional connection. The perfumes are made in France with vegan ingredients, and the packaging is recyclable in line with contemporary sustainability concepts.

The Narciso Rodriguez brand introduces All of Me Floral Eau de Parfum—a new fragrance in the All of Me collection, offering a fresh and vibrant interpretation of the line’s scent signature. The perfume is meant for women who embrace what makes them unique—beauty, grace, and strength, a celebration of individuality that allows them to express their true selves.

The fragrance is vegan and contains 90% ingredients of natural origin. The key ingredients are responsibly sourced with respect for the environment and local farming communities that grow them, such as Bourbon geranium sourced from an agricultural partnership in Réunion—an island territory with a tropical climate and rich volcanic soil; and sambac jasmine sourced responsibly through a unique direct sourcing network in India. The jasmine growers are supported in adopting more sustainable farming practices, encouraging organic methods and responsible irrigation.

The philosophy of the Korean beauty brand Belif connects modern science with ancient skincare traditions, offering lightweight moisturizing products, centered around the Aqua Bomb series—a global bestseller with sales exceeding 16 million units of leading products: The True Cream Aqua Bomb and The True Cream Moisturizing Bomb.

The products are based on light, moisture-rich formulas enriched with plant extracts such as rosemary, roses, and thyme, alongside vitamin and antioxidant complexes. The iconic Aqua Bomb cream became a global hit for its ability to give the skin a “glass-skin” appearance.

Belif belongs to LG Beauty, founded in 1945 and considered one of Korea’s leading names in cosmetics, with a range of popular brands, advanced technologies, and ancient techniques.

In Israel, you can find: Eye moisturizer; Aqua Bomb face moisturizer with vitamin C for brightening; Aqua Bomb cleansing balm for removing dirt and makeup; multi-vitamin night face mask; Aqua Bomb toner; Aqua Bomb eye gel; and multi-vitamin lip balm.

Dinings restaurant at The Norman Tel Aviv hotel reopens, offering a Japanese Rooftop Bar experience. The comeback features the same space with a new approach and an updated menu that combines refined Japanese cuisine and a contemporary bar atmosphere, staying true to Dinings’ legacy—an elegant, intimate, inviting, and open venue maintaining Japanese authenticity and culinary precision alongside a relaxed local vibe.

The restaurant, a local sister to the London fine-dining establishment by chef Masaki Sugiyaki, offers a new menu with friendly prices, allowing guests to enjoy the experience at any hour—from a relaxed meal to an evening drink with friends. The space includes an indoor bar and tables area, and a wide terrace overlooking the city’s urban view.

The kitchen is led by chefs Daniel Tzur and Omer Shdmi, in close collaboration with chef Masaki Sugiyaki, creating a perfect culinary language. The three blend classic Japanese techniques with contemporary local interpretation, with attention to precision, aesthetics, and Israeli ingredients. Leading the culinary team is Sue Oo, Sugiyaki’s student, who oversees the sushi bar and is responsible for the nigiri and rolls.

The new menu focuses on dishes inspired by Osaka’s food scene—sushi and nigiri, fried skewers, crispy rolls, Japanese tapas, and rich sauces. Signature dishes include crispy rice, salmon tartare with jalapeño vinaigrette, chicken and cucumber salad with goma dare, crispy yellowtail roll, and nigiri sushi rolls. Later, the menu will incorporate seasonal ingredients and local produce, as part of the aspiration to innovate and remain relevant.

Gummy or jelly supplements have long become a hot trend. According to Grand View Research, the global gummy and jelly vitamin market was valued at approximately USD 5.8 billion in 2023 and is expected to grow at an annual rate of 6% from 2024 to 2030.

Life, the Super-Pharm house brand, launches a new series of Jelly Beans dietary supplements—chewable candies in three different flavors combining vitamins, plant extracts, and amino acids, offering a tasty and convenient consumption solution, especially for those who find it difficult to swallow pills.

In the past decade, there has been a rise in choosing natural medicine and herbal-based solutions, as well as a desire to combine physical and mental well-being. The growing awareness of a healthy, chemical-free lifestyle has led to a search for natural alternatives.

These days, Bara Herbs chain, which combines extensive clinical knowledge, high-quality raw materials, and advanced technologies for producing plant extracts and natural products, is expanding and opening its tenth store in G Center Tel Aviv. The store offers a variety of natural products, plant extracts, infusions, natural skincare and cosmetics, and therapeutic product lines for diverse needs. Later on, workshops on health and natural living for the general public are expected to take place.

Got a trip coming up? The international grooming brand Intuition by Schick launches for the first time the Intuition Sensitive Aloe Vera compact razor, with four flexible blades surrounded by soap enriched with aloe vera and vitamin E for nourishment, softness, and maximum hydration.

Each razor head includes a reusable, hygienic plastic cover. Each package contains two razors.

Omega Dor company, importer of the prestigious Italian oven brand ILVE, has chosen pastry chef Dudu Outmezgine as the brand ambassador in Israel. After reviewing top culinary candidates, Outmezgine was selected thanks to his uncompromising creativity, excellence, and innovation that he brings to Israel’s patisserie scene.

Outmezgine flew to the ILVE factory in Padua, Italy, and took an active part in the final design process of the unique oven inspired by him. After months of development and design, the oven was shipped to Israel, and now, you too can have one in your kitchen.