Alternative Simple, Tnuva
The large food company dives a little deeper into a market that’s hot with activity, with an intriguing launch in an equally intriguing direction.
Alternative Simple by Tnuva (although it seems to prefer the English name Alternative Simple) is a chilled soy drink with a clean ingredient label (or Clean Label, of course), based solely on water, soybeans, and salt. The launch is meant to mark the path toward milk alternatives with minimal ingredients, high nutritional value, and excellent taste, as defined by the company, with oat drink and yogurt next in line.
The lengthy development process relied on a new bean-extraction technology, whose ultimate goal is, in the end, all of our cups. The result aligns with the intentions, with good flavor, no fuss, a texture that is relatively successful for the genre, and even reasonable frothing ability, for those who need a little air these days.
Pareve Desserts, Eden Desserts
The veteran sweets company expands options and audiences with a new and very intriguing launch.
The pareve series by Eden Desserts includes individual packages (NIS 7–8) of three popular hits: Bavarian cream (nostalgic in spirit), tiramisu (tasty), and kadaif (which would have benefited from separating the dessert components for maximum crispiness). It targets distinct audiences of kosher observers and those separating meat and dairy, avoiders and sensitive consumers, but will satisfy anyone who needs a sweet boost at the end of a meal, or at any moment of the day.
The pareve format is noticeable but not dominant, the boxes encourage indulgence, and ultimately this is a treat that comes ready for pampering. You don’t need more than that.
Hot & Oat Series, rebar Chain
Still in the world of alternatives, and with a practical display that shows what to do with them, comes an excellent winter launch from the indulgence and wellness chain.
The Hot & Oat series by rebar collaborates with Alpro’s oat drink for a collection of hot cups and bowls for the cold season. It speaks of comfort and cuddling, measured indulgence, and a thoughtful pause for inner focus during the day, and includes eight options that apply all of these principles.
In the beverages category (NIS 22) you’ll find a chocolate version, an excellent combination of peanut butter and hazelnut-cocoa spread, spiced and sweet chai (though here they could have gone a bit wilder with the spices), matcha that also carries a delightful marzipan twist, and Mocca (coffee–guarana, tahini, date, oats, silan, oat drink).
Alongside these are three bowls (NIS 26) based on a hot oat dessert: a decidedly wintry apple crumble, a banana and dark chocolate chip variation, and an outstanding option called “Hot Blueberry Crumble,” which brings together blueberries, toasted coconut, cinnamon and cinnamon crumble, chia, and honey.
Turbo Ice Cream, Domino’s Pizza
One of the most intriguing launches of the current winter connects to one of its more interesting offerings, under the wings of the ambitious format of a pizza-and-ice-cream meal that’s different from the norm.
The collaboration between Turbo and Domino’s Pizza will offer Deni Avdija’s protein ice cream as an integral part of the chain’s dessert menu, and as a sweet, decadent seal to a meal that דווקא emphasizes nutritional values — a slice of pizza (10–17 grams of protein, 248 calories) and ice cream in vanilla, chocolate and hazelnut, or mango flavors (17 grams of protein, 150–175 calories, NIS 29.90 for a 100-gram container). If you’re strong, there’s a chance you’ll manage to finish with a single slice and a moderate dessert.
Checkers Edition, Oreo
And with milk, naturally: an amusing and charming move by the illustrious cookie family attempts to combine brand values with a collective need for a bit of fun.
Oreo’s interactive checkers game, part of its “Stay Playful” strategy, spreads the familiar board online (and also as a dynamic billboard in Tel Aviv), and invites surfers to participate, compete, and even enjoy themselves a bit. God knows we need that. The prizes — NIS 10,000 for purchasing games, a game console, and Oreo Checkers packs — are probably just the worthwhile bonus.
Toffee Pass, Fritt
A global sweets hit lands in Israel thanks to Guri, with intentions that are completely serious — and completely silly — to play with us.
Fritt’s Toffee Pass candies do exactly what their name says they do — still toffee, in the form of thin, tall strips, in flavors of strawberry, mango, peach, watermelon–cranberry, and apple–currant. The story is well packaged, sold as a double pack (eight units, NIS 14.90) or individual pack (four units, NIS 7.90), and neatly separates the strips inside. The flavors are cute enough for such a candy indulgence, and in general, we never have a problem with a bit of color in life.