A newly opened chain of a popular London bakery was vandalized on Wednesday following a pro-Palestinian protest that accused the company of “funding Israel.”
Gail’s Bakery, which operates roughly 170 locations throughout the United Kingdom, opened its new location in north London, where it was met by a small group of protesters holding a large sign reading “Boycott Israel For Genocide And War Crimes in Gaza.” Another sign claimed the bakery was “funded by investors in apartheid,” according to a video of the protest posted online.
In the video posted on X, a Jewish bystander confronted the protest presence, asking, “Why are you protesting a UK-based business saying ‘Boycott Israel’? Is it because they’ve got Jewish directors?”
In response, a protester responded that the bakery’s profits were “going to private equity owners and investors” who had invested in Israeli “war tech.”
Following the protest, red paint was splattered on the bakery’s signage and facade along with the words “Boycott Gails, funds Israeli tech.”
London’s Metropolitan Police said that no arrests had been made in connection with the vandalism, and that police were “continuing to review other footage to identify any lines of enquiry that might help to identify the suspects.”
British business with no connection to Israel
Gail’s was founded in the 1990s as a wholesale bakery by a team of Israeli bakers, including Gail Mejia and Ran Avidan, and opened its first storefront bakery in 2005.
In 2021, the company was acquired by the American investment firm Bain Capital, which has invested in Israeli tech companies.
“We are a British business with no specific connections to any country or government outside the UK,” a spokesperson for Gail’s told the Jewish News. “Our focus right now is on working with the authorities and making sure our people feel safe and supported.”
Gail’s is not the first bakery with Israeli founders to be targeted by pro-Palestinian protesters in recent years. In the United States, the Israeli-inspired chain Tatte has drawn protests both in person and online, while the New York City Israeli bakery chain Breads recently faced unionization efforts that centered on the establishment’s “support of the genocide happening in Palestine.”
The vandalism of the new Gail’s quickly drew condemnation from Jewish leaders and groups in the UK, who said it reflected a broader trend of hostility towards Jewish businesses.
“Targeting a business on the basis of alleged or perceived Israeli and or Jewish connections reflects a very worrying trend. Across the UK, companies and individuals are increasingly singled out by reference to their association, real or otherwise, to Israel, with an inevitable disproportionate impact on the Jewish community,” said a spokesperson for the Board of Deputies of British Jews. “That is not a legitimate protest; it is creating an atmosphere of intimidation for Jewish businesses, staff, and customers. And it is part of a wider trend to try and drive Jews out of wider civil society.”
The European Jewish Congress called the vandalism “deeply concerning” in a post on X.
“Targeting a local business because of perceived Jewish or Israeli associations reflects a troubling normalization of hostility that must be firmly rejected,” the post read. “Such acts have no place in our societies and must be unequivocally condemned.”
British Labour Party lawmaker David Taylor also decried the protest, writing in a post on X, “This is pure anti-semitism, no ifs, no buts.”